1
At a glance the headline numbers for Chat & messaging impact
Performance impact by chat provider.
5
Providers ranked
After min-sites filter
542
Sites in sample
Combined across all items
130ms
Best INP (p75)
Tawk.to
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Tawk.to | 130ms | 94.4% | 61 | |
| 2 | Tidio | 132ms | 95.8% | 134 | |
| 3 | HubSpot Chat | 132ms | 94.8% | 87 | |
| 4 | Zendesk Chat | 153ms | 92.0% | 55 | |
| 5 | Gorgias | 174ms | 85.3% | 205 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Crisp 0.2% 15 135ms
Chatwoot 0.2% 13 146ms
Help Scout Beacon 0.1% 9 130ms
Smartsupp 0.1% 7 128ms
Tidio 1.6% 134 132ms
LiveChat 0.3% 24 143ms
HubSpot Chat 1.1% 87 132ms
tawk.to 0.7% 61 130ms
Intercom 0.2% 13 142ms
Zendesk Chat 0.7% 55 153ms
Re:amaze 0.4% 37 148ms
Gorgias 2.5% 205 174ms
Freshchat 0.2% 15 218ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
96% of Tidio sites pass INP. Gorgias trails 11 points behind. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Gorgias 2.5%
862.1s
85174ms
890.05
901.4s
93549ms
Tidio 1.6%
931.9s
96132ms
880.06
961.2s
99547ms
HubSpot Chat 1.1%
981.9s
95132ms
840.05
951.2s
92515ms
tawk.to 0.7%
981.8s
94130ms
900.04
951.2s
95502ms
Zendesk Chat 0.7%
892.1s
92153ms
850.05
931.3s
94508ms
Re:amaze 0.4%
892.2s
91148ms
780.09
841.4s
92602ms
LiveChat 0.3%
1002.1s
96143ms
750.10
961.2s
92524ms
Crisp 0.2%
1002.0s
100135ms
930.05
931.2s
100522ms
Freshchat 0.2%
802.5s
67218ms
730.13
801.5s
93529ms
Chatwoot 0.2%
921.8s
100146ms
830.02
1001.4s
92657ms
Intercom 0.2%
921.7s
92142ms
920.07
921.1s
92440ms
Help Scout Beacon 0.1%
1001.5s
100130ms
890.04
1001.4s
100439ms
Smartsupp 0.1%
1001.8s
100128ms
860.10
1001.2s
100521ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tidio leads on INP: 96% of its sites pass. Gorgias trails at 85%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Font services (4) → A/B testing (12) → RUM (14) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.