Personalization impact Shopify sites
Performance impact by personalization provider.
1
At a glance the headline numbers for Personalization impact
Performance impact by personalization provider.
2
Providers ranked
After min-sites filter
1,368
Sites in sample
Combined across all items
120ms
Best INP (p75)
Elfsight
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Elfsight | 120ms | 95.9% | 108 | |
| 2 | Algolia Recommend | 143ms | 93.4% | 1,260 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Elfsight 1.3% 108 120ms
Algolia Recommend 15.3% 1,260 143ms
Nosto 0.3% 26 166ms
Klevu 0.1% 6 184ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 93% and 96%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Algolia Recommend 15.3%
931.8s
93143ms
910.04
931.3s
95538ms
Elfsight 1.3%
941.7s
96120ms
950.03
871.2s
90483ms
Nosto 0.3%
921.9s
88166ms
890.09
961.2s
92495ms
Klevu 0.1%
672.3s
83184ms
670.18
1001.4s
83519ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Elfsight leads on INP: 96% of its sites pass. Algolia Recommend trails at 93%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Tag managers (8) → A/B testing (12) → Chat & messaging (17) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.