1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
8
Providers ranked
After min-sites filter
105,414
Sites in sample
Combined across all items
116ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Tag Manager | 116ms | 95.0% | 91,896 | |
| 2 | Matomo Tag Manager | 120ms | 96.8% | 9,169 | |
| 3 | Piwik PRO Tag Manager | 124ms | 95.6% | 452 | |
| 4 | Tealium iQ | 133ms | 92.6% | 1,732 | |
| 5 | TagCommander | 141ms | 86.8% | 210 | |
| 6 | Segment | 154ms | 80.0% | 1,402 | |
| 7 | Ensighten | 155ms | 88.7% | 55 | |
| 8 | Adobe Launch/DTM | 176ms | 82.9% | 498 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Matomo Tag Manager 4.3% 9,169 120ms
Piwik PRO Tag Manager 0.2% 452 124ms
Google Tag Manager 43.3% 91,896 116ms
Tealium iQ 0.8% 1,732 133ms
Ensighten 0% 55 155ms
TagCommander 0.1% 210 141ms
Adobe Launch/DTM 0.2% 498 176ms
Segment 0.7% 1,402 154ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
97% of Matomo Tag Manager sites pass INP. Segment trails 17 points behind. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.3%
802.3s
95116ms
860.05
731.9s
541.3s
Matomo Tag Manager 4.3%
832.1s
97120ms
880.04
761.8s
561.2s
Tealium iQ 0.8%
822.2s
93133ms
790.08
811.6s
641.0s
Segment 0.7%
911.8s
80154ms
790.07
891.3s
73821ms
Adobe Launch/DTM 0.2%
712.6s
83176ms
600.21
711.9s
621.0s
Piwik PRO Tag Manager 0.2%
852.0s
96124ms
820.06
811.7s
621.1s
TagCommander 0.1%
752.5s
87141ms
780.10
761.7s
621.1s
Ensighten 0%
692.8s
89155ms
670.17
651.9s
631.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on INP: 97% of its sites pass. Segment trails at 80%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured
212,308 crawled sites with Chrome field data, representing millions of real page loads. How we measured.