1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
7
Providers ranked
After min-sites filter
94,258
Sites in sample
Combined across all items
116ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Tag Manager | 116ms | 95.0% | 82,239 | |
| 2 | Matomo Tag Manager | 120ms | 96.7% | 8,191 | |
| 3 | Piwik PRO Tag Manager | 127ms | 95.5% | 416 | |
| 4 | Tealium iQ | 132ms | 92.9% | 1,550 | |
| 5 | TagCommander | 143ms | 86.0% | 180 | |
| 6 | Segment | 156ms | 79.3% | 1,231 | |
| 7 | Adobe Launch/DTM | 175ms | 82.7% | 451 |
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Matomo Tag Manager 4.3% 8,191 120ms
Piwik PRO Tag Manager 0.2% 416 127ms
Google Tag Manager 43.3% 82,239 116ms
Tealium iQ 0.8% 1,550 132ms
Ensighten 0% 47 155ms
TagCommander 0.1% 180 143ms
Adobe Launch/DTM 0.2% 451 175ms
Segment 0.6% 1,231 156ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
97% of Matomo Tag Manager sites pass INP. Segment trails 18 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Matomo Tag Manager 4.3%
832.1s
97120ms
880.04
761.8s
561.2s
TagCommander 0.1%
752.5s
86143ms
780.10
761.7s
621.1s
Piwik PRO Tag Manager 0.2%
842.0s
95127ms
820.06
811.7s
621.1s
Adobe Launch/DTM 0.2%
712.6s
83175ms
600.23
721.9s
611.0s
Google Tag Manager 43.3%
802.3s
95116ms
860.05
731.9s
531.3s
Segment 0.6%
901.8s
79156ms
790.07
881.4s
71842ms
Tealium iQ 0.8%
822.2s
93132ms
790.08
811.6s
641.0s
Ensighten 0%
702.8s
87155ms
670.17
701.9s
651.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on INP: 97% of its sites pass. Segment trails at 79%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.