WordPress total image payload and the Core Web Vitals
35.1% of audited sites (22,248) transfer 1 to 3 MB of images and 31.2% exceed 3 MB. Sites staying under 350 KB pass LCP at 79% (1.6s median), compared with 64% (2.1s median) above 3 MB.
11.5% of WordPress sites use under 350 KB of images total image payload, and 79% of those sites have a good LCP, against 70% of all WordPress sites.
LCP pass rate
Sites with under 350 KB of images total image payload have a good LCP most often: 79%, against 70% of all WordPress sites. Sites with over 3 MB of images image payload have it least often, at 64%.
Total image payload usage
1 MB to 3 MB of images is the most used: 35.1% of WordPress sites. Under 350 KB of images is 11.5% of WordPress sites.
The four LCP phases
Across the four LCP sub-parts in Chrome's field data, the largest gap between under 350 KB of images and over 3 MB of images sits in time to first byte (TTFB): 973 ms median for under 350 KB of images against 1194 ms for over 3 MB of images. Overall median field LCP is 1.6s for under 350 KB of images (TTFB 973 ms, load delay 245 ms, load duration 118 ms, render delay 218 ms) versus 2.1s for over 3 MB of images.
Total image payload per framework
On jQuery, 35% of sites use 1 MB to 3 MB of images total image payload, and 69% of jQuery sites have a good LCP, against 70% of all sites. On Vue, 38% of sites use 1 MB to 3 MB of images, and 68% of Vue sites have a good LCP.
Total image payload or the framework
Does the framework explain the total image payload difference?
On jQuery, 78% of sites with under 350 KB of images total image payload have a good LCP, against 70% of jQuery sites with 1 MB to 3 MB of images. Within jQuery, sites with under 350 KB of images have a good LCP more often. On Vue, 76% of sites with under 350 KB of images total image payload have a good LCP, against 68% of Vue sites with 1 MB to 3 MB of images. Within Vue, sites with under 350 KB of images have a good LCP more often.
How total image weight competes with the hero paint
Even when off-screen images are lazy-loaded, oversized carousels, unresized product grids, and CSS background images compete for cellular bandwidth during initial viewport load. Across 7,306 sites (11.5%) under 350 KB of images, 79% pass field LCP at a 1.6s median, whereas the 31.2% (19,729) exceeding 3 MB drop to 64% good LCP (2.1s median).
Understanding total image payload
Keep total image transfer under 1 MB by serving AVIF or WebP, sizing thumbnails to their rendered grid slots, and lazy-loading below-the-fold galleries. On WordPress, 11.5% of sites stay under 350 KB (79% good LCP) while 31.2% exceed 3 MB (64% good LCP).
By Arjen Karel · 63,295 crawled WordPress sites (60,855 with all devices Chrome field data, October 2026). How we measured.