E-commerce impact on WordPress sites | The State of Web Vitals 2026

LCP INP CLS

WOWordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

At a glance the headline numbers for E-commerce impact

E-commerce providers and their performance.

Providers ranked

After min-sites filter

14,042

Sites in sample

Combined across all items

2.7s

Best LCP (p75)

Ecwid

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv

The ranking sorted by LCP at p75, fastest first

#	Provider	LCP p75	Passing	Sites
1	Ecwid	2.7s	71.1%	101
2	Shopware	2.8s	66.3%	522
3	Stripe	3.1s	61.0%	653
4	WooCommerce	3.2s	56.6%	12,254
5	PayPal	3.2s	57.2%	512

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75

Ecwid 0.2% 101 71% 2.7s

Shopware 0.8% 522 66% 2.8s

Shop Pay 0.1% 43 65% 2.9s

Shopify 0.1% 44 63% 3.1s

Stripe 1% 653 61% 3.1s

PayPal 0.8% 512 57% 3.2s

WooCommerce 19.4% 12,254 57% 3.2s

Klarna 0.1% 33 52% 3.5s

Afterpay/Affirm 0% 9 33% 4.9s

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

71% of Ecwid sites pass LCP. WooCommerce trails 14 points behind, leaving 43% of its sites failing. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

WooCommerce 19.4%

573.2s

99103ms

880.04

442.8s

172.4s

Stripe 1%

613.1s

97114ms

840.05

482.6s

252.1s

Shopware 0.8%

662.8s

98101ms

890.04

532.5s

262.1s

PayPal 0.8%

573.2s

97112ms

870.05

442.8s

192.3s

Ecwid 0.2%

712.7s

89136ms

660.19

672.0s

441.6s

Shopify 0.1%

633.1s

94132ms

790.06

642.4s

461.7s

Shop Pay 0.1%

652.9s

94133ms

780.06

662.3s

471.6s

Klarna 0.1%

523.5s

97122ms

680.13

392.8s

132.3s

Afterpay/Affirm 0%

334.9s

100101ms

560.13

334.5s

04.1s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Ecwid leads on LCP: 71% of its sites pass. PayPal trails at 57%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv

Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured

E-commerce impact WordPress sites

At a glance the headline numbers for E-commerce impact

The ranking sorted by LCP at p75, fastest first

Passing LCP per provider which group passes the LCP most often

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75