The State of Web Vitals

Analytics providers on WordPress sites and Interaction to Next Paint

Google Analytics 4 (94.4%), legacy Universal Analytics tags (76.9%), Matomo (8.0%), Snowplow (1.0%), Plausible (0.7%), and Adobe Analytics (<0.1%) across 38,557 sites.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · WordPress sites only
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

8.0% of WordPress sites use Matomo analytics providers, and 98% of those sites have a good INP, against 98% of all WordPress sites.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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INP pass rate

Sites with Matomo analytics providers have a good INP most often: 98%, against 98% of all WordPress sites. Sites with Plausible analytics tools have it least often, at 93%.

SitesGood, needs improvement, poor INPMedian
All WordPress sites60,85598%86ms
Fathom Analytics 0.2%84100%87ms
Piano / AT Internet 0.2%54100%85ms
Clicky 0.1%56100%78ms
Simple Analytics 0.1%21100%79ms
Mixpanel <0.1%16100%104ms
Parse.ly <0.1%13100%81ms
Pirsch <0.1%12100%79ms
Chartbeat <0.1%7100%121ms
Matomo Analytics 8.0%2,99998%96ms
Google Analytics 4 (gtag.js) 94.4%35,32498%88ms
Statcounter 0.3%13298%80ms
Universal Analytics (analytics.js / legacy tag) 76.9%28,78198%87ms
Snowplow 1.0%38697%80ms
Umami 0.3%11897%89ms
Plausible Analytics 0.7%27093%89ms
Amplitude <0.1%1392%114ms
PostHog 0.1%4492%108ms
Adobe Analytics (AppMeasurement) <0.1%1382%96ms
Heap <0.1%1075%131ms
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers usage

Google Analytics 4 is the most used: 94.4% of WordPress sites. Matomo is 8.0% of WordPress sites.

Sites using each option (sites can use more than one) 38,557 sites
Google Analytics 4 (gtag.js) 94.4% Universal Analytics (analytics.js / legacy tag) 76.9%
Google Analytics 4 (gtag.js) 94.4% Universal Analytics (analytics.js / legacy tag) 76.9% Matomo Analytics 8.0% Snowplow 1.0% Plausible Analytics 0.7% Statcounter 0.3% Umami 0.3% Fathom Analytics 0.2% Piano / AT Internet 0.2% Clicky 0.1% PostHog 0.1% Simple Analytics 0.1% Mixpanel <0.1% Parse.ly <0.1% Pirsch <0.1% Amplitude <0.1% Adobe Analytics (AppMeasurement) <0.1% Heap <0.1% Chartbeat <0.1%
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers per framework

On jQuery, 95% of sites use Google Analytics 4 analytics providers, and 98% of jQuery sites have a good INP, against 98% of all sites. On Vue, 93% of sites use Google Analytics 4, and 97% of Vue sites have a good INP.

FrameworkAnalytics providers on its sitesGood INP
WordPress sites with analytics providers 38,557 sitesGoogle Analytics 4 (gtag.js) 94%Universal Analytics (analytics.js / legacy tag) 77%98%
React 1,497 sitesGoogle Analytics 4 (gtag.js) 94%Universal Analytics (analytics.js / legacy tag) 76%98%
jQuery 37,344 sitesGoogle Analytics 4 (gtag.js) 95%Universal Analytics (analytics.js / legacy tag) 77%98%
Vue 3,192 sitesGoogle Analytics 4 (gtag.js) 93%Universal Analytics (analytics.js / legacy tag) 36%97%
Alpine 322 sitesGoogle Analytics 4 (gtag.js) 96%Universal Analytics (analytics.js / legacy tag) 81%95%
Google Analytics 4 (gtag.js) Universal Analytics (analytics.js / legacy tag) Matomo Analytics Snowplow Plausible Analytics Statcounter Umami Fathom Analytics Piano / AT Internet Clicky PostHog Simple Analytics Mixpanel Parse.ly Pirsch Amplitude Adobe Analytics (AppMeasurement) Heap Chartbeat
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers or the framework

Does the framework explain the analytics providers difference?

On jQuery, 98% of sites with Matomo analytics providers have a good INP, against 98% of jQuery sites with Google Analytics 4. Within jQuery, sites with Matomo and Google Analytics 4 have a good INP about equally often. On Vue, 99% of sites with Matomo analytics providers have a good INP, against 96% of Vue sites with Google Analytics 4. Within Vue, sites with Matomo and Google Analytics 4 have a good INP about equally often.

How interaction listeners and beacon payloads affect INP

Lightweight Cookieless trackers such as Plausible (0.7% of analytics-using sites, 93% good INP) and self-hosted Matomo (8.0%, 98% good INP) attach minimal event listeners. Google Analytics 4 runs on 94.4% of analytics-using sites (98% good INP), often alongside legacy Universal Analytics snippets (76.9%), while enterprise suites like Adobe Analytics (<0.1%) drop to 82% good INP due to synchronous click-tracking callbacks.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding analytics providers

Remove duplicate legacy Universal Analytics tags (76.9% of analytics-using sites still load them alongside GA4) and ensure click-tracking listeners send beacons asynchronously without blocking paint. Sites running lightweight trackers like Plausible reach 93% good INP, compared with 98% for Google Analytics 4 and 82% for Adobe Analytics.

Go fix it The case for limiting analytics and tracking scripts → Defer scripts until needed →
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Third-party categories → Ad networks on page → Cookie wall detected → Third parties per page → By Arjen Karel · 63,295 crawled WordPress sites (60,855 with all devices Chrome field data, 38,557 sites with analytics providers, October 2026) · How we measured