Analytics impact Wix sites
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
2
Providers ranked
After min-sites filter
2,908
Sites in sample
Combined across all items
53ms
Best INP (p75)
Universal Analytics
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Universal Analytics | 53ms | 100.0% | 1,188 | |
| 2 | Google Analytics 4 | 53ms | 100.0% | 1,720 |
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Google Analytics 4 30.6% 1,720 53ms
Universal Analytics 21.1% 1,188 53ms
StatCounter 0.1% 6 61ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 100% and 100%. computed
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 30.6%
911.7s
10053ms
950.02
92875ms
701.1s
Universal Analytics 21.1%
901.7s
10053ms
940.02
92872ms
711.0s
StatCounter 0.1%
1002.4s
10061ms
1000.04
1001.8s
01.7s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Analytics 4 leads on INP: 100% of its sites pass. Universal Analytics trails at 100%. computed
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.