Audio and video payload on Wix sites

75.6% of audited sites (4,251) ship no audio or video requests during initial load and pass LCP at 93% (1.2s median), compared with 93% (1.1s median) on pages pulling over 3 MB of media.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

75.6% of Wix sites use no audio or video requests audio and video payload, and 93% of those sites have a good LCP, against 92% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Core Web Vitals pass rate

Sites with no audio or video requests audio and video payload have a good LCP most often: 93%, against 92% of all Wix sites. Sites with under 500 KB of audio/video media media payload have it least often, at 89%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites72892%1.2s
No audio/video media 75.6%49793%1.2s
Heavy media (over 3 MB) 6.4%5993%1.1s
Medium media (500 KB to 3 MB) 3.9%3889%1.1s
Light media (under 500 KB) 14.0%13489%1.3s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
2

Audio and video payload usage

No audio or video requests is the most used: 75.6% of Wix sites.

No audio/video media 75.6% Light media (under 500 KB) 14.0%
No audio/video media 75.6% Light media (under 500 KB) 14.0% Heavy media (over 3 MB) 6.4% Medium media (500 KB to 3 MB) 3.9%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

The four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between no audio or video requests and under 500 KB of audio/video media sits in resource load delay: 465 ms median for no audio or video requests against 503 ms for under 500 KB of audio/video media. Overall median field LCP is 1.2s for no audio or video requests (TTFB 362 ms, load delay 465 ms, load duration 257 ms, render delay 140 ms) versus 1.3s for under 500 KB of audio/video media.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All Wix sites 376343 ms478 ms259 ms478 mslab 462 ms1.2s
No audio/video media 256362 ms465 ms257 ms465 mslab 449 ms1.2s
Light media (under 500 KB) 70393 ms503 ms269 ms503 mslab 486 ms1.3s
Heavy media (over 3 MB) 32250 ms504 ms247 ms504 mslab 473 ms1.0s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Audio and video payload per framework

React sets the audio and video payload to no audio or video requests on 76% of its sites, and 92% of React sites have a good LCP, against 92% of all sites.

FrameworkAudio and video payload on its sitesGood LCP
All Wix sites 5,621 sitesNo audio/video media 76%Light media (under 500 KB) 14%92%
React 5,620 sitesNo audio/video media 76%Light media (under 500 KB) 14%92%
No audio/video media Light media (under 500 KB) Heavy media (over 3 MB) Medium media (500 KB to 3 MB)
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Audio and video payload or the framework

Does the framework explain the audio and video payload difference?

On React, 93% of sites with no audio or video requests audio and video payload have a good LCP, against 89% of React sites with under 500 KB of audio/video media. Within React, sites with no audio or video requests and under 500 KB of audio/video media have a good LCP about equally often.

How autoplaying video streams saturate initial bandwidth

When a <video> tag loads without preload="none" or an optimized poster image, the browser fetches megabytes of video segments concurrently with critical stylesheets and hero assets. Across 4,251 sites (75.6%) with no initial media requests, 93% pass field LCP at a 1.2s median, versus 89% (1.3s median) under 500 KB and 93% (1.1s median) above 3 MB.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding audio and video payload

Set preload="none" on below-the-fold <video> elements and always specify a lightweight compressed poster image on hero videos. Across all audited sites, 75.6% ship no initial media (93% good LCP, 1.2s median) versus 6.4% shipping over 3 MB (93% good LCP, 1.1s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Stylesheets per page → Script initiator → Image dimensions set → Image source mix → By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, October 2026) · How we measured