Third-party provider categories on Wix sites

Frameworks (99.9%), CDNs (99.9%), analytics (30.8%), tag managers (27.3%), font services (5.2%), video embeds (17.6%), and ad networks (8.6%) across 5,621 sites.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

14.6% of Wix sites use marketing pixel third-party technology categories, and 89% of those sites pass all three Core Web Vitals, against 88% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
1

Core Web Vitals pass rate

Sites with marketing pixel third-party technology categories pass all three Core Web Vitals most often: 89%, against 88% of all Wix sites.

SitesAll three good · at least one needs improvement · at least one poor
All Wix sites72888%
Customer Review Widgets 0.4%7100%
Live Chat & Support Widgets 0.3%7100%
A/B Testing & Experimentation 7.3%6796%
Consent Management (CMP) 1.2%2590%
Marketing & Retargeting Pixels 14.6%14489%
Real User Monitoring (RUM) 99.9%72888%
JavaScript Frameworks & Libraries 99.9%72888%
Content Delivery Networks (CDN) 99.9%72888%
Analytics & Telemetry 30.8%27987%
Bot Detection & Security (reCAPTCHA, Turnstile) 5.5%6187%
Personalization Engines 0.7%786%
CMS Platform Signatures 0.3%886%
Video Players (YouTube, Vimeo) 17.6%19685%
Tag Managers 27.3%25285%
Image CDNs 2.0%3079%
Display Ad Networks 8.6%8377%
Email & CRM Popups 0.8%1577%
Web Font Services 5.2%4776%
Ecommerce Platform Runtimes 0.8%1170%
Session Recording & Heatmaps 1.3%2267%
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
2

Third-party technology categories usage

RUM is the most used: 99.9% of Wix sites. Marketing pixel is 14.6% of Wix sites.

Sites using each option (sites can use more than one) 5,621 sites
Real User Monitoring (RUM) 99.9% JavaScript Frameworks & Libraries 99.9% Content Delivery Networks (CDN) 99.9%
Real User Monitoring (RUM) 99.9% JavaScript Frameworks & Libraries 99.9% Content Delivery Networks (CDN) 99.9% Analytics & Telemetry 30.8% Tag Managers 27.3% Video Players (YouTube, Vimeo) 17.6% Marketing & Retargeting Pixels 14.6% Display Ad Networks 8.6% A/B Testing & Experimentation 7.3% Bot Detection & Security (reCAPTCHA, Turnstile) 5.5% Web Font Services 5.2% Image CDNs 2.0% Session Recording & Heatmaps 1.3% Consent Management (CMP) 1.2% Email & CRM Popups 0.8% Ecommerce Platform Runtimes 0.8% Personalization Engines 0.7% Customer Review Widgets 0.4% CMS Platform Signatures 0.3% Live Chat & Support Widgets 0.3%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

How third-party categories affect the four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between RUM and video player sits in time to first byte (TTFB): 343 ms median for RUM against 438 ms for video player. Overall median field LCP is 1.2s for RUM (TTFB 343 ms, load delay 478 ms, load duration 259 ms, render delay 137 ms) versus 1.3s for video player.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All Wix sites 376343 ms478 ms259 ms478 mslab 462 ms1.2s
Content Delivery Networks (CDN) 376343 ms478 ms259 ms478 mslab 462 ms1.2s
Real User Monitoring (RUM) 376343 ms478 ms259 ms478 mslab 462 ms1.2s
JavaScript Frameworks & Libraries 376343 ms478 ms259 ms478 mslab 462 ms1.2s
A/B Testing & Experimentation 41303 ms483 ms241 ms483 mslab 429 ms1.2s
Tag Managers 141434 ms496 ms260 ms496 mslab 476 ms1.3s
Analytics & Telemetry 152430 ms500 ms260 ms500 mslab 484 ms1.3s
Video Players (YouTube, Vimeo) 102438 ms511 ms273 ms511 mslab 519 ms1.3s
Display Ad Networks 52457 ms511 ms249 ms511 mslab 550 ms1.3s
Marketing & Retargeting Pixels 77447 ms511 ms269 ms511 mslab 511 ms1.3s
Bot Detection & Security (reCAPTCHA, Turnstile) 35551 ms555 ms294 ms555 mslab 540 ms1.3s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Third-party technology categories per framework

On React, 100% of sites use CDN third-party technology categories, and 88% of React sites pass all three Core Web Vitals, against 88% of all sites.

FrameworkThird-party technology categories on its sitesPass all three
All Wix sites 5,621 sitesReal User Monitoring (RUM) 100%JavaScript Frameworks & Libraries 100%Content Delivery Networks (CDN) 100%Analytics & Telemetry 31%Tag Managers 27%Video Players (YouTube, Vimeo) 18%Marketing & Retargeting Pixels 15%88%
React 5,620 sitesContent Delivery Networks (CDN) 100%Real User Monitoring (RUM) 100%JavaScript Frameworks & Libraries 100%Analytics & Telemetry 31%Tag Managers 27%Video Players (YouTube, Vimeo) 18%Marketing & Retargeting Pixels 15%88%
Real User Monitoring (RUM) JavaScript Frameworks & Libraries Content Delivery Networks (CDN) Analytics & Telemetry Tag Managers Video Players (YouTube, Vimeo) Marketing & Retargeting Pixels Display Ad Networks A/B Testing & Experimentation Bot Detection & Security (reCAPTCHA, Turnstile) Web Font Services Image CDNs Session Recording & Heatmaps Consent Management (CMP) Email & CRM Popups Ecommerce Platform Runtimes Personalization Engines Customer Review Widgets CMS Platform Signatures Live Chat & Support Widgets
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Third-party technology categories or the framework

Does the framework explain the third-party technology categories difference?

On React, 89% of sites with marketing pixel third-party technology categories pass all three Core Web Vitals, against 88% of React sites with RUM. Within React, sites with marketing pixel and RUM pass all three about equally often.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Optimization plugins → Analytics on page → Third parties per page → Ad networks on page → By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, October 2026) · How we measured