Cookie consent walls on Wix sites

4.5% of audited sites (251) present a blocking cookie consent wall on first visit (100% good INP, 45ms median), compared with 95.5% without a blocking wall (100% good INP, 37ms median).

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

95.5% of Wix sites use no blocking cookie wall cookie consent walls, and 88% of those sites pass all three Core Web Vitals, against 88% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Core Web Vitals pass rate

Sites with no blocking cookie wall cookie consent walls pass all three Core Web Vitals most often: 88%, against 88% of all Wix sites. The biggest gap is LCP, 93% against 92%.

SitesAll three good · at least one needs improvement · at least one poor
All Wix sites72888%
No blocking cookie wall 95.5%67588%
Cookie wall detected 4.5%5387%
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Cookie consent walls usage

No blocking cookie wall is the most used: 95.5% of Wix sites.

No blocking cookie wall 95.5%
No blocking cookie wall 95.5% Cookie wall detected 4.5%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Cookie consent walls per framework

React sets the cookie consent walls to no blocking cookie wall on 96% of its sites, and 88% of React sites pass all three Core Web Vitals, against 88% of all sites.

FrameworkCookie consent walls on its sitesPass all three
All Wix sites 5,621 sitesNo blocking cookie wall 96%88%
React 5,620 sitesNo blocking cookie wall 96%88%
No blocking cookie wall Cookie wall detected
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Cookie walls or the framework

Does the framework explain the cookie consent walls difference?

Almost every site with no blocking cookie wall cookie consent walls is a React site, and almost every React site has no blocking cookie wall cookie consent walls, so the data can't tell no blocking cookie wall cookie consent walls and React apart.

Why the Accept button is often the slowest interaction on the page

When a cookie wall blocks the page on first visit, the visitor's very first tap happens on the consent button. Many Consent Management Platforms (CMPs) synchronously update storage, remove DOM overlays, and initialize Google Tag Manager and marketing pixels inside that click handler. Across 251 sites (4.5%) with a cookie wall, median INP rises to 45ms (100% good INP, 96% good CLS), compared with a 37ms median INP (100% good INP, 96% good CLS) on the 5,370 sites (95.5%) without one.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding cookie consent walls

If your site requires a consent banner, render it as a fixed overlay (position: fixed) with inlined critical CSS so it cannot shift layout, keep its text concise so it does not hijack LCP, and yield to the main thread between closing the banner and booting third-party analytics tags on click. Across all audited sites, 95.5% load without a blocking cookie wall (100% good INP, 37ms median) and 4.5% present one (100% good INP, 45ms median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Optimization plugins → CMS → Third parties per page → Third-party categories → By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, October 2026) · How we measured