The State of Web Vitals

Analytics providers (GA4, Matomo, Plausible, Adobe) and Interaction to Next Paint

Google Analytics 4 (90.4%), legacy Universal Analytics tags (67.6%), Matomo (11.5%), Snowplow (2.8%), Plausible (1.9%), and Adobe Analytics (0.4%) across 118,981 sites.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes

0.8% of sites use Umami analytics providers, and 100% of those sites have a good INP, against 99% of all sites.

The State of Web Vitals · October 2026 · 210,902 crawled sites · 69,745 with desktop field data · 118,981 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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INP pass rate

Sites with Umami analytics providers have a good INP most often: 100%, against 99% of all sites. Sites with Adobe Analytics analytics tools have it least often, at 93%.

SitesGood, needs improvement, poor INPMedian
All sites69,74599%49ms
Statcounter 0.3%118100%49ms
Clicky 0.2%105100%50ms
Pirsch 0.1%25100%65ms
Simple Analytics 0.1%63100%49ms
GoatCounter 0.1%10100%45ms
Umami 0.8%275100%54ms
Plausible Analytics 1.9%66599%47ms
PostHog 0.3%16699%68ms
Fathom Analytics 0.3%16299%47ms
Matomo Analytics 11.5%6,23099%51ms
Universal Analytics (analytics.js / legacy tag) 67.6%34,31799%51ms
Google Analytics 4 (gtag.js) 90.4%44,86699%51ms
Snowplow 2.8%91698%56ms
Piano / AT Internet 0.5%32498%55ms
Amplitude 0.2%10594%71ms
Heap 0.1%6594%97ms
Adobe Analytics (AppMeasurement) 0.4%35893%68ms
Mixpanel 0.1%9192%64ms
Chartbeat 0.1%7091%70ms
Parse.ly <0.1%3479%125ms
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · 210,902 crawled sites · 69,745 with desktop field data · 118,981 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers usage

Google Analytics 4 is the most used: 90.4% of sites. Umami is 0.8% of sites.

Sites using each option (sites can use more than one) 118,981 sites
Google Analytics 4 (gtag.js) 90.4% Universal Analytics (analytics.js / legacy tag) 67.6%
Google Analytics 4 (gtag.js) 90.4% Universal Analytics (analytics.js / legacy tag) 67.6% Matomo Analytics 11.5% Snowplow 2.8% Plausible Analytics 1.9% Umami 0.8% Piano / AT Internet 0.5% Adobe Analytics (AppMeasurement) 0.4% Fathom Analytics 0.3% Statcounter 0.3% PostHog 0.3% Clicky 0.2% Amplitude 0.2% Mixpanel 0.1% Pirsch 0.1% Simple Analytics 0.1% Heap 0.1% Chartbeat 0.1% GoatCounter 0.1% Parse.ly <0.1%
The State of Web Vitals · October 2026 · 210,902 crawled sites · 69,745 with desktop field data · 118,981 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding analytics providers

How interaction listeners and beacon payloads affect INP

Lightweight Cookieless trackers such as Plausible (1.9% of analytics-using sites, 99% good INP) and self-hosted Matomo (11.5%, 99% good INP) attach minimal event listeners. Google Analytics 4 runs on 90.4% of analytics-using sites (99% good INP), often alongside legacy Universal Analytics snippets (67.6%), while enterprise suites like Adobe Analytics (0.4%) drop to 93% good INP due to synchronous click-tracking callbacks.

Remove duplicate legacy Universal Analytics tags (67.6% of analytics-using sites still load them alongside GA4) and ensure click-tracking listeners send beacons asynchronously without blocking paint. Sites running lightweight trackers like Plausible reach 99% good INP, compared with 99% for Google Analytics 4 and 93% for Adobe Analytics.

Go fix it The case for limiting analytics and tracking scripts → Defer scripts until needed →
The State of Web Vitals · October 2026 · 210,902 crawled sites · 69,745 with desktop field data · 118,981 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
Platform & Framework Takeaways

How analytics providers plays out per platform

What the field data shows when you isolate a single CMS or framework.

WordPress 39,875 sites
94.5% / 76.9% GA4 / legacy UA tag presence

WordPress sites with analytics run GA4 on 94.5% and Universal Analytics tags on 76.9%.

Across 39,875 analytics-using WordPress sites, 94.5% load Google Analytics 4 (100% good INP), 76.9% include Universal Analytics script references, and 8.0% run Matomo (100% good INP).

Read the WordPress analytics breakdown →
Shopify 6,132 stores
92.8% run GA4 (99% good INP)

Analytics-using Shopify stores include Google Analytics 4 on 92.8% and UA tags on 85.1% (99% good INP).

Across analytics-using Shopify storefronts, 92.8% load Google Analytics 4 (99% field INP pass rate) and 85.1% include Universal Analytics references.

Read the Shopify analytics breakdown →
React & Next.js 4,186 sites
96.6% / 5.3% GA4 (99% INP) / Matomo (99% INP)

React sites with analytics use GA4 on 96.6% (99% good INP) and Matomo on 5.3% (99% good INP).

Across 4,186 analytics-using React sites, 96.6% load Google Analytics 4 (99% good INP), 70.8% include UA tags, and 5.3% run Matomo Analytics (99% good INP).

Wix 1,797 sites
99.2% run GA4 (100% good INP)

Analytics-using Wix sites load Google Analytics 4 on 99.2% of sites (100% good INP).

Across the 1,797 Wix sites with an external analytics provider, 99.2% use Google Analytics 4 (100% field INP pass rate) and 68.1% include Universal Analytics tags.

Read the Wix analytics breakdown →
Related signals Third-party categories → Ad networks on page → Cookie wall detected → Third parties per page → By Arjen Karel · 210,902 crawled sites (69,745 with desktop Chrome field data, 118,981 sites with analytics providers, October 2026) · How we measured