Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
211,278
Sites in sample
Combined across all items
1.5s
Best LCP (p75)
GoatCounter
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | GoatCounter | 1.5s | 94.4% | 61 | |
| 2 | Clicky | 1.6s | 91.0% | 246 | |
| 3 | Plausible | 1.6s | 92.1% | 2,252 | |
| 4 | Snowplow | 1.8s | 87.9% | 3,304 | |
| 5 | Chartbeat | 1.9s | 95.1% | 83 | |
| 6 | Pirsch | 2.0s | 91.2% | 125 | |
| 7 | Umami | 2.0s | 83.6% | 938 | |
| 8 | Matomo | 2.0s | 85.5% | 13,738 | |
| 9 | Fathom | 2.1s | 83.5% | 344 | |
| 10 | AT Internet/Piano | 2.1s | 83.6% | 584 | |
| 11 | Simple Analytics | 2.1s | 80.0% | 99 | |
| 12 | StatCounter | 2.2s | 81.0% | 339 | |
| 13 | Amplitude | 2.2s | 80.5% | 185 | |
| 14 | Google Analytics 4 | 2.3s | 80.7% | 107,514 | |
| 15 | Universal Analytics | 2.3s | 80.1% | 80,431 | |
| 16 | PostHog | 2.4s | 78.6% | 325 | |
| 17 | Mixpanel | 2.5s | 75.0% | 134 | |
| 18 | Adobe Analytics | 2.6s | 72.3% | 488 | |
| 19 | Heap | 3.0s | 62.4% | 88 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Parsely 0% 42 1.9s
Chartbeat 0% 83 1.9s
GoatCounter 0% 61 1.5s
Plausible 1.1% 2,252 1.6s
Pirsch 0.1% 125 2.0s
Clicky 0.1% 246 1.6s
Snowplow 1.6% 3,304 1.8s
Matomo 6.5% 13,738 2.0s
Umami 0.4% 938 2.0s
AT Internet/Piano 0.3% 584 2.1s
Fathom 0.2% 344 2.1s
StatCounter 0.2% 339 2.2s
Google Analytics 4 51% 107,514 2.3s
Amplitude 0.1% 185 2.2s
Universal Analytics 38.1% 80,431 2.3s
Simple Analytics 0% 99 2.1s
PostHog 0.2% 325 2.4s
Mixpanel 0.1% 134 2.5s
Adobe Analytics 0.2% 488 2.6s
Heap 0% 88 3.0s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
92% of Plausible sites pass LCP. Adobe Analytics trails 20 points behind, leaving 28% of its sites failing. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 51%
812.3s
95114ms
860.05
741.8s
551.3s
Universal Analytics 38.1%
802.3s
95113ms
870.04
731.9s
541.3s
Matomo 6.5%
862.0s
96118ms
880.04
791.7s
611.1s
Snowplow 1.6%
881.8s
96101ms
880.03
861.4s
75797ms
Plausible 1.1%
921.6s
9797ms
910.02
901.3s
81699ms
Umami 0.4%
842.0s
93118ms
890.02
821.5s
75788ms
AT Internet/Piano 0.3%
842.1s
93122ms
830.08
841.6s
70883ms
Adobe Analytics 0.2%
722.6s
82179ms
620.20
731.9s
64992ms
Fathom 0.2%
842.1s
98115ms
870.05
791.6s
641.0s
StatCounter 0.2%
812.2s
93111ms
890.03
751.8s
561.3s
PostHog 0.2%
792.4s
86156ms
860.06
701.9s
461.3s
Clicky 0.1%
911.6s
10095ms
820.08
861.2s
75821ms
Amplitude 0.1%
812.2s
85168ms
820.08
811.6s
73834ms
Mixpanel 0.1%
752.5s
90141ms
720.12
801.6s
68897ms
Pirsch 0.1%
912.0s
97119ms
750.11
971.5s
58912ms
Simple Analytics 0%
802.1s
95101ms
850.02
761.8s
601.1s
Heap 0%
623.0s
81187ms
720.12
682.2s
551.2s
Chartbeat 0%
951.9s
79174ms
680.11
931.5s
78720ms
GoatCounter 0%
941.5s
100100ms
870.03
951.3s
85578ms
Parsely 0%
981.9s
73202ms
290.20
831.8s
69884ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Plausible leads on LCP: 92% of its sites pass. Adobe Analytics trails at 72%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.