Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
15
Providers ranked
After min-sites filter
100,052
Sites in sample
Combined across all items
1.6s
Best LCP (p75)
Clicky
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Clicky | 1.6s | 88.6% | 133 | |
| 2 | Plausible | 1.6s | 91.9% | 1,037 | |
| 3 | Snowplow | 1.8s | 87.8% | 1,549 | |
| 4 | Pirsch | 2.0s | 94.0% | 53 | |
| 5 | Umami | 2.0s | 82.9% | 416 | |
| 6 | Matomo | 2.0s | 85.6% | 6,539 | |
| 7 | StatCounter | 2.0s | 83.1% | 158 | |
| 8 | AT Internet/Piano | 2.1s | 82.2% | 265 | |
| 9 | Fathom | 2.2s | 82.8% | 167 | |
| 10 | Amplitude | 2.2s | 83.0% | 99 | |
| 11 | Google Analytics 4 | 2.2s | 81.0% | 50,965 | |
| 12 | Universal Analytics | 2.3s | 80.4% | 38,198 | |
| 13 | PostHog | 2.4s | 76.5% | 177 | |
| 14 | Adobe Analytics | 2.6s | 71.4% | 237 | |
| 15 | Mixpanel | 2.6s | 69.0% | 59 |
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Chartbeat 0% 41 1.8s
Parsely 0% 18 1.8s
Pirsch 0.1% 53 2.0s
GoatCounter 0% 29 1.4s
Plausible 1.1% 1,037 1.6s
Clicky 0.1% 133 1.6s
Snowplow 1.6% 1,549 1.8s
Matomo 6.9% 6,539 2.0s
Simple Analytics 0.1% 49 1.7s
StatCounter 0.2% 158 2.0s
Amplitude 0.1% 99 2.2s
Umami 0.4% 416 2.0s
Fathom 0.2% 167 2.2s
AT Internet/Piano 0.3% 265 2.1s
Google Analytics 4 53.7% 50,965 2.2s
Universal Analytics 40.2% 38,198 2.3s
PostHog 0.2% 177 2.4s
Adobe Analytics 0.2% 237 2.6s
Mixpanel 0.1% 59 2.6s
Heap 0% 42 3.0s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
92% of Plausible sites pass LCP. Adobe Analytics trails 21 points behind, leaving 29% of its sites failing. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 53.7%
812.2s
95114ms
860.04
751.8s
551.3s
Universal Analytics 40.2%
802.3s
95113ms
870.04
741.8s
541.3s
Matomo 6.9%
862.0s
96119ms
870.04
801.7s
611.1s
Snowplow 1.6%
881.8s
9699ms
890.03
861.3s
75799ms
Plausible 1.1%
921.6s
9797ms
920.02
891.3s
80697ms
Umami 0.4%
832.0s
93120ms
900.02
831.5s
74821ms
AT Internet/Piano 0.3%
822.1s
93123ms
810.08
801.7s
66938ms
Adobe Analytics 0.2%
712.6s
83174ms
600.20
731.9s
641.0s
PostHog 0.2%
772.4s
85163ms
850.07
662.0s
461.4s
Fathom 0.2%
832.2s
100119ms
860.06
741.8s
581.2s
StatCounter 0.2%
832.0s
92103ms
900.03
801.7s
571.2s
Clicky 0.1%
891.6s
10095ms
840.08
811.4s
74837ms
Amplitude 0.1%
832.2s
83171ms
800.07
811.6s
75803ms
Mixpanel 0.1%
692.6s
89137ms
760.10
721.9s
71875ms
Pirsch 0.1%
942.0s
96119ms
700.18
961.4s
61929ms
Simple Analytics 0.1%
851.7s
9596ms
920.01
851.4s
67958ms
Heap 0%
593.0s
84180ms
780.10
682.4s
551.2s
Chartbeat 0%
981.8s
72216ms
680.12
981.5s
73806ms
GoatCounter 0%
921.4s
10092ms
890.03
921.3s
84624ms
Parsely 0%
941.8s
67202ms
280.21
831.7s
61956ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Plausible leads on LCP: 92% of its sites pass. Adobe Analytics trails at 71%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
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