Email marketing impact WordPress sites
Performance impact by email_marketing provider.
1
At a glance the headline numbers for Email marketing impact
Performance impact by email_marketing provider.
4
Providers ranked
After min-sites filter
3,152
Sites in sample
Combined across all items
103ms
Best INP (p75)
Mailchimp
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Mailchimp | 103ms | 98.4% | 1,568 | |
| 2 | HubSpot | 108ms | 98.5% | 1,071 | |
| 3 | ActiveCampaign | 116ms | 97.2% | 242 | |
| 4 | Klaviyo | 127ms | 98.4% | 271 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
HubSpot 1.7% 1,071 108ms
Mailchimp 2.5% 1,568 103ms
Klaviyo 0.4% 271 127ms
ActiveCampaign 0.4% 242 116ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 97% and 99%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Mailchimp 2.5%
603.0s
98103ms
860.05
492.6s
192.2s
HubSpot 1.7%
632.9s
99108ms
830.07
542.4s
291.9s
Klaviyo 0.4%
653.0s
98127ms
900.04
492.7s
182.2s
ActiveCampaign 0.4%
593.1s
97116ms
830.07
492.7s
242.2s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
HubSpot leads on INP: 99% of its sites pass. ActiveCampaign trails at 97%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
Related signals Font services (4) → Session recording (11) → CMS (17) → Search (6) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.