Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
9
Providers ranked
After min-sites filter
37,396
Sites in sample
Combined across all items
122ms
Best INP (p75)
LinkedIn Insight
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | LinkedIn Insight | 122ms | 94.7% | 1,429 | |
| 2 | Google Ads Conversion | 127ms | 94.6% | 12,212 | |
| 3 | Microsoft/Bing UET | 127ms | 94.1% | 8,156 | |
| 4 | Meta Pixel | 128ms | 93.7% | 12,987 | |
| 5 | Pinterest Tag | 150ms | 90.0% | 655 | |
| 6 | Twitter/X Pixel | 163ms | 83.9% | 158 | |
| 7 | TikTok Pixel | 167ms | 86.5% | 1,399 | |
| 8 | Reddit Pixel | 168ms | 84.2% | 146 | |
| 9 | Snapchat Pixel | 172ms | 82.8% | 254 |
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
LinkedIn Insight 1.5% 1,429 122ms
Google Ads Conversion 12.9% 12,212 127ms
Microsoft/Bing UET 8.6% 8,156 127ms
Meta Pixel 13.7% 12,987 128ms
Quora Pixel 0% 37 130ms
Pinterest Tag 0.7% 655 150ms
TikTok Pixel 1.5% 1,399 167ms
Reddit Pixel 0.2% 146 168ms
Twitter/X Pixel 0.2% 158 163ms
Snapchat Pixel 0.3% 254 172ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
95% of LinkedIn Insight sites pass INP. Snapchat Pixel trails 12 points behind. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 13.7%
802.3s
94128ms
860.05
741.8s
551.3s
Google Ads Conversion 12.9%
782.4s
95127ms
860.05
721.9s
521.3s
Microsoft/Bing UET 8.6%
812.3s
94127ms
850.05
761.8s
551.2s
LinkedIn Insight 1.5%
782.4s
95122ms
860.06
702.0s
491.4s
TikTok Pixel 1.5%
822.2s
87167ms
860.05
801.6s
69921ms
Pinterest Tag 0.7%
762.5s
90150ms
840.07
692.0s
481.5s
Snapchat Pixel 0.3%
792.3s
83172ms
850.05
791.7s
68936ms
Twitter/X Pixel 0.2%
812.3s
84163ms
810.06
761.7s
631.0s
Reddit Pixel 0.2%
762.5s
84168ms
790.08
741.9s
551.2s
Quora Pixel 0%
832.2s
93130ms
800.06
801.7s
66953ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Ads Conversion leads on INP: 95% of its sites pass. Snapchat Pixel trails at 83%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
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Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.