Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
10
Providers ranked
After min-sites filter
78,631
Sites in sample
Combined across all items
123ms
Best INP (p75)
LinkedIn Insight
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | LinkedIn Insight | 123ms | 94.8% | 2,998 | |
| 2 | Google Ads Conversion | 127ms | 94.6% | 25,804 | |
| 3 | Microsoft/Bing UET | 127ms | 94.0% | 17,060 | |
| 4 | Meta Pixel | 129ms | 93.6% | 27,243 | |
| 5 | Quora Pixel | 132ms | 92.3% | 82 | |
| 6 | Pinterest Tag | 154ms | 88.6% | 1,403 | |
| 7 | TikTok Pixel | 169ms | 85.5% | 2,876 | |
| 8 | Reddit Pixel | 172ms | 84.2% | 309 | |
| 9 | Snapchat Pixel | 176ms | 83.5% | 529 | |
| 10 | Twitter/X Pixel | 176ms | 81.2% | 327 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
LinkedIn Insight 1.4% 2,998 123ms
Google Ads Conversion 12.2% 25,804 127ms
Microsoft/Bing UET 8.1% 17,060 127ms
Meta Pixel 12.9% 27,243 129ms
Quora Pixel 0% 82 132ms
Pinterest Tag 0.7% 1,403 154ms
TikTok Pixel 1.4% 2,876 169ms
Reddit Pixel 0.1% 309 172ms
Snapchat Pixel 0.3% 529 176ms
Twitter/X Pixel 0.2% 327 176ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
95% of LinkedIn Insight sites pass INP. Twitter/X Pixel trails 14 points behind. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
802.3s
94129ms
860.05
741.9s
551.3s
Google Ads Conversion 12.2%
782.4s
95127ms
860.05
711.9s
521.3s
Microsoft/Bing UET 8.1%
812.3s
94127ms
850.05
751.8s
551.2s
LinkedIn Insight 1.4%
782.4s
95123ms
850.06
702.0s
491.4s
TikTok Pixel 1.4%
812.3s
86169ms
860.05
791.7s
68961ms
Pinterest Tag 0.7%
762.5s
89154ms
840.07
702.0s
461.5s
Snapchat Pixel 0.3%
792.3s
84176ms
830.06
791.7s
67934ms
Twitter/X Pixel 0.2%
792.4s
81176ms
810.07
741.8s
601.1s
Reddit Pixel 0.1%
762.5s
84172ms
820.07
731.9s
551.1s
Quora Pixel 0%
842.2s
92132ms
870.04
771.8s
551.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Ads Conversion leads on INP: 95% of its sites pass. Twitter/X Pixel trails at 81%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.