Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
10
Providers ranked
After min-sites filter
70,685
Sites in sample
Combined across all items
123ms
Best INP (p75)
LinkedIn Insight
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | LinkedIn Insight | 123ms | 94.8% | 2,700 | |
| 2 | Google Ads Conversion | 126ms | 94.7% | 23,164 | |
| 3 | Microsoft/Bing UET | 127ms | 94.1% | 15,280 | |
| 4 | Meta Pixel | 128ms | 93.8% | 24,578 | |
| 5 | Quora Pixel | 133ms | 91.4% | 73 | |
| 6 | Pinterest Tag | 152ms | 89.3% | 1,265 | |
| 7 | TikTok Pixel | 166ms | 86.2% | 2,586 | |
| 8 | Reddit Pixel | 171ms | 84.1% | 279 | |
| 9 | Snapchat Pixel | 176ms | 82.9% | 469 | |
| 10 | Twitter/X Pixel | 180ms | 80.9% | 291 |
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
LinkedIn Insight 1.4% 2,700 123ms
Google Ads Conversion 12.2% 23,164 126ms
Microsoft/Bing UET 8% 15,280 127ms
Meta Pixel 12.9% 24,578 128ms
Quora Pixel 0% 73 133ms
Pinterest Tag 0.7% 1,265 152ms
TikTok Pixel 1.4% 2,586 166ms
Reddit Pixel 0.1% 279 171ms
Snapchat Pixel 0.2% 469 176ms
Twitter/X Pixel 0.2% 291 180ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
95% of LinkedIn Insight sites pass INP. Twitter/X Pixel trails 14 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Ads Conversion 12.2%
772.4s
95126ms
860.05
711.9s
521.4s
LinkedIn Insight 1.4%
782.4s
95123ms
850.06
702.0s
481.4s
Snapchat Pixel 0.2%
782.4s
83176ms
820.06
781.7s
67937ms
Pinterest Tag 0.7%
752.5s
89152ms
830.07
702.0s
471.5s
Twitter/X Pixel 0.2%
792.4s
81180ms
800.07
731.9s
581.1s
Reddit Pixel 0.1%
752.5s
84171ms
810.08
721.9s
541.1s
Microsoft/Bing UET 8%
812.3s
94127ms
850.05
751.8s
551.2s
Meta Pixel 12.9%
792.3s
94128ms
850.05
731.9s
551.3s
TikTok Pixel 1.4%
812.3s
86166ms
860.05
791.7s
68971ms
Quora Pixel 0%
842.1s
91133ms
870.04
771.8s
571.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Ads Conversion leads on INP: 95% of its sites pass. Twitter/X Pixel trails at 81%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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