Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
10
Providers ranked
After min-sites filter
70,685
Sites in sample
Combined across all items
2.1s
Best LCP (p75)
Quora Pixel
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Quora Pixel | 2.1s | 84.3% | 73 | |
| 2 | Microsoft/Bing UET | 2.3s | 80.6% | 15,280 | |
| 3 | TikTok Pixel | 2.3s | 80.8% | 2,586 | |
| 4 | Meta Pixel | 2.3s | 79.3% | 24,578 | |
| 5 | Twitter/X Pixel | 2.4s | 79.4% | 291 | |
| 6 | Snapchat Pixel | 2.4s | 77.7% | 469 | |
| 7 | LinkedIn Insight | 2.4s | 77.8% | 2,700 | |
| 8 | Google Ads Conversion | 2.4s | 77.2% | 23,164 | |
| 9 | Reddit Pixel | 2.5s | 75.4% | 279 | |
| 10 | Pinterest Tag | 2.5s | 75.2% | 1,265 |
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Quora Pixel 0% 73 2.1s
TikTok Pixel 1.4% 2,586 2.3s
Microsoft/Bing UET 8% 15,280 2.3s
Twitter/X Pixel 0.2% 291 2.4s
Meta Pixel 12.9% 24,578 2.3s
LinkedIn Insight 1.4% 2,700 2.4s
Snapchat Pixel 0.2% 469 2.4s
Google Ads Conversion 12.2% 23,164 2.4s
Reddit Pixel 0.1% 279 2.5s
Pinterest Tag 0.7% 1,265 2.5s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
81% of TikTok Pixel sites pass LCP. Pinterest Tag trails 6 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Ads Conversion 12.2%
772.4s
95126ms
860.05
711.9s
521.4s
LinkedIn Insight 1.4%
782.4s
95123ms
850.06
702.0s
481.4s
Snapchat Pixel 0.2%
782.4s
83176ms
820.06
781.7s
67937ms
Pinterest Tag 0.7%
752.5s
89152ms
830.07
702.0s
471.5s
Twitter/X Pixel 0.2%
792.4s
81180ms
800.07
731.9s
581.1s
Reddit Pixel 0.1%
752.5s
84171ms
810.08
721.9s
541.1s
Microsoft/Bing UET 8%
812.3s
94127ms
850.05
751.8s
551.2s
Meta Pixel 12.9%
792.3s
94128ms
850.05
731.9s
551.3s
TikTok Pixel 1.4%
812.3s
86166ms
860.05
791.7s
68971ms
Quora Pixel 0%
842.1s
91133ms
870.04
771.8s
571.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Microsoft/Bing UET leads on LCP: 81% of its sites pass. Reddit Pixel trails at 75%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
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Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.