Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
9
Providers ranked
After min-sites filter
37,396
Sites in sample
Combined across all items
2.2s
Best LCP (p75)
TikTok Pixel
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
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The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | TikTok Pixel | 2.2s | 81.8% | 1,399 | |
| 2 | Microsoft/Bing UET | 2.3s | 81.1% | 8,156 | |
| 3 | Twitter/X Pixel | 2.3s | 81.3% | 158 | |
| 4 | Meta Pixel | 2.3s | 79.6% | 12,987 | |
| 5 | Snapchat Pixel | 2.3s | 79.1% | 254 | |
| 6 | Google Ads Conversion | 2.4s | 77.7% | 12,212 | |
| 7 | LinkedIn Insight | 2.4s | 77.7% | 1,429 | |
| 8 | Reddit Pixel | 2.5s | 76.4% | 146 | |
| 9 | Pinterest Tag | 2.5s | 75.5% | 655 |
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Quora Pixel 0% 37 2.2s
TikTok Pixel 1.5% 1,399 2.2s
Twitter/X Pixel 0.2% 158 2.3s
Microsoft/Bing UET 8.6% 8,156 2.3s
Meta Pixel 13.7% 12,987 2.3s
Snapchat Pixel 0.3% 254 2.3s
Google Ads Conversion 12.9% 12,212 2.4s
LinkedIn Insight 1.5% 1,429 2.4s
Reddit Pixel 0.2% 146 2.5s
Pinterest Tag 0.7% 655 2.5s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
82% of TikTok Pixel sites pass LCP. Pinterest Tag trails 6 points behind. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 13.7%
802.3s
94128ms
860.05
741.8s
551.3s
Google Ads Conversion 12.9%
782.4s
95127ms
860.05
721.9s
521.3s
Microsoft/Bing UET 8.6%
812.3s
94127ms
850.05
761.8s
551.2s
LinkedIn Insight 1.5%
782.4s
95122ms
860.06
702.0s
491.4s
TikTok Pixel 1.5%
822.2s
87167ms
860.05
801.6s
69921ms
Pinterest Tag 0.7%
762.5s
90150ms
840.07
692.0s
481.5s
Snapchat Pixel 0.3%
792.3s
83172ms
850.05
791.7s
68936ms
Twitter/X Pixel 0.2%
812.3s
84163ms
810.06
761.7s
631.0s
Reddit Pixel 0.2%
762.5s
84168ms
790.08
741.9s
551.2s
Quora Pixel 0%
832.2s
93130ms
800.06
801.7s
66953ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
TikTok Pixel leads on LCP: 82% of its sites pass. Reddit Pixel trails at 76%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
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