Marketing pixels impact on WordPress sites | The State of Web Vitals 2026

LCP INP CLS

WOWordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Providers ranked

After min-sites filter

23,712

Sites in sample

Combined across all items

0.04

Best CLS (p75)

Snapchat Pixel

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	Snapchat Pixel	0.04	86.2%	68
2	Quora Pixel	0.04	88.2%	53
3	Microsoft/Bing UET	0.05	87.0%	4,533
4	Google Ads Conversion	0.05	86.2%	8,425
5	Meta Pixel	0.05	85.2%	8,672
6	Pinterest Tag	0.06	84.2%	406
7	TikTok Pixel	0.06	82.6%	482
8	LinkedIn Insight	0.06	86.2%	1,005
9	Twitter/X Pixel	0.07	84.8%	68

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Quora Pixel 0.1% 53 88% 0.04

Microsoft/Bing UET 7.2% 4,533 87% 0.05

Google Ads Conversion 13.3% 8,425 86% 0.05

LinkedIn Insight 1.6% 1,005 86% 0.06

Snapchat Pixel 0.1% 68 86% 0.04

Meta Pixel 13.7% 8,672 85% 0.05

Twitter/X Pixel 0.1% 68 85% 0.07

Pinterest Tag 0.6% 406 84% 0.06

Reddit Pixel 0.1% 37 83% 0.07

TikTok Pixel 0.8% 482 83% 0.06

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 83% and 87%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

Meta Pixel 13.7%

642.9s

97118ms

850.05

532.5s

262.0s

Google Ads Conversion 13.3%

613.0s

97114ms

860.05

492.6s

232.1s

Microsoft/Bing UET 7.2%

662.8s

98113ms

870.05

552.4s

281.9s

LinkedIn Insight 1.6%

692.7s

98112ms

860.06

562.3s

261.8s

TikTok Pixel 0.8%

623.0s

95147ms

830.06

542.5s

292.0s

Pinterest Tag 0.6%

553.3s

94130ms

840.06

423.0s

152.5s

Snapchat Pixel 0.1%

593.0s

93152ms

860.04

552.4s

272.0s

Twitter/X Pixel 0.1%

742.5s

92162ms

850.07

592.2s

341.6s

Quora Pixel 0.1%

782.3s

93126ms

880.04

712.0s

521.4s

Reddit Pixel 0.1%

612.9s

94164ms

830.07

472.6s

232.0s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Microsoft/Bing UET leads on CLS: 87% of its sites pass. TikTok Pixel trails at 83%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv

Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured

Marketing pixels impact WordPress sites

At a glance the headline numbers for Marketing pixels impact

The ranking sorted by CLS at p75, fastest first

Passing CLS per provider which group passes the CLS most often

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75