Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

9
Providers ranked
After min-sites filter
37,396
Sites in sample
Combined across all items
0.09
Best CLS (p75)
LinkedIn Insight
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 LinkedIn Insight 0.09 79.2%
1,429
2 Microsoft/Bing UET 0.09 77.4%
8,156
3 Reddit Pixel 0.10 78.8%
146
4 Snapchat Pixel 0.10 77.6%
254
5 Pinterest Tag 0.10 75.5%
655
6 TikTok Pixel 0.10 76.4%
1,399
7 Google Ads Conversion 0.10 77.1%
12,212
8 Meta Pixel 0.10 75.9%
12,987
9 Twitter/X Pixel 0.11 74.8%
158
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
LinkedIn Insight 1.5% 1,429 79% 0.09
Reddit Pixel 0.2% 146 79% 0.10
Snapchat Pixel 0.3% 254 78% 0.10
Microsoft/Bing UET 8.6% 8,156 77% 0.09
Google Ads Conversion 12.9% 12,212 77% 0.10
Quora Pixel 0% 37 77% 0.10
TikTok Pixel 1.5% 1,399 76% 0.10
Meta Pixel 13.7% 12,987 76% 0.10
Pinterest Tag 0.7% 655 76% 0.10
Twitter/X Pixel 0.2% 158 75% 0.11
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 75% and 79%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 13.7%
842.1s
9977ms
760.10
801.6s
591.2s
Google Ads Conversion 12.9%
842.1s
9974ms
770.10
801.6s
581.2s
Microsoft/Bing UET 8.6%
872.0s
9977ms
770.09
821.5s
611.1s
LinkedIn Insight 1.5%
842.1s
9975ms
790.09
781.7s
561.2s
TikTok Pixel 1.5%
852.1s
9898ms
760.10
841.5s
69950ms
Pinterest Tag 0.7%
802.3s
9991ms
760.10
741.8s
521.4s
Snapchat Pixel 0.3%
812.2s
97105ms
780.10
811.6s
71896ms
Twitter/X Pixel 0.2%
842.1s
9696ms
750.11
851.5s
67966ms
Reddit Pixel 0.2%
812.3s
9995ms
790.10
801.6s
631.0s
Quora Pixel 0%
891.7s
10076ms
770.10
891.1s
76754ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Reddit Pixel leads on CLS: 79% of its sites pass. Twitter/X Pixel trails at 75%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (22) → Reviews (8) → Email marketing (7) → Consent platforms (16) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured