Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

10
Providers ranked
After min-sites filter
78,631
Sites in sample
Combined across all items
0.08
Best CLS (p75)
Quora Pixel
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Quora Pixel 0.08 81.8%
82
2 TikTok Pixel 0.09 77.6%
2,876
3 LinkedIn Insight 0.09 78.5%
2,998
4 Reddit Pixel 0.10 77.5%
309
5 Snapchat Pixel 0.10 77.0%
529
6 Pinterest Tag 0.10 75.1%
1,403
7 Microsoft/Bing UET 0.10 77.0%
17,060
8 Google Ads Conversion 0.10 76.8%
25,804
9 Meta Pixel 0.10 75.6%
27,243
10 Twitter/X Pixel 0.11 74.7%
327
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Quora Pixel 0% 82 82% 0.08
LinkedIn Insight 1.4% 2,998 79% 0.09
TikTok Pixel 1.4% 2,876 78% 0.09
Reddit Pixel 0.1% 309 78% 0.10
Microsoft/Bing UET 8.1% 17,060 77% 0.10
Snapchat Pixel 0.3% 529 77% 0.10
Google Ads Conversion 12.2% 25,804 77% 0.10
Meta Pixel 12.9% 27,243 76% 0.10
Pinterest Tag 0.7% 1,403 75% 0.10
Twitter/X Pixel 0.2% 327 75% 0.11
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 75% and 79%. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
842.1s
9978ms
760.10
801.6s
591.2s
Google Ads Conversion 12.2%
842.1s
9975ms
770.10
801.6s
581.2s
Microsoft/Bing UET 8.1%
872.0s
9977ms
770.10
821.6s
611.1s
LinkedIn Insight 1.4%
842.1s
9976ms
790.09
781.7s
571.2s
TikTok Pixel 1.4%
852.1s
98100ms
780.09
841.5s
70937ms
Pinterest Tag 0.7%
812.3s
9991ms
750.10
771.7s
521.4s
Snapchat Pixel 0.3%
842.2s
97109ms
770.10
841.5s
73863ms
Twitter/X Pixel 0.2%
832.1s
95106ms
750.11
831.5s
65988ms
Reddit Pixel 0.1%
812.3s
9896ms
780.10
801.6s
651.0s
Quora Pixel 0%
861.8s
10075ms
820.08
821.3s
611.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

LinkedIn Insight leads on CLS: 79% of its sites pass. Twitter/X Pixel trails at 75%. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured