Marketing pixels impact on WordPress sites | The State of Web Vitals 2026

LCP INP CLS

WOWordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Providers ranked

After min-sites filter

23,712

Sites in sample

Combined across all items

0.01

Best CLS (p75)

Quora Pixel

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	Quora Pixel	0.01	90.5%	53
2	LinkedIn Insight	0.02	89.1%	1,005
3	Snapchat Pixel	0.02	87.3%	68
4	Microsoft/Bing UET	0.02	88.6%	4,533
5	Google Ads Conversion	0.02	88.1%	8,425
6	TikTok Pixel	0.03	86.0%	482
7	Meta Pixel	0.03	87.4%	8,672
8	Twitter/X Pixel	0.04	90.9%	68
9	Pinterest Tag	0.05	85.6%	406

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Twitter/X Pixel 0.1% 68 91% 0.04

Quora Pixel 0.1% 53 91% 0.01

LinkedIn Insight 1.6% 1,005 89% 0.02

Microsoft/Bing UET 7.2% 4,533 89% 0.02

Google Ads Conversion 13.3% 8,425 88% 0.02

Meta Pixel 13.7% 8,672 87% 0.03

Snapchat Pixel 0.1% 68 87% 0.02

Reddit Pixel 0.1% 37 87% 0.06

TikTok Pixel 0.8% 482 86% 0.03

Pinterest Tag 0.6% 406 86% 0.05

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 86% and 89%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

Meta Pixel 13.7%

632.9s

94138ms

870.03

522.5s

282.0s

Google Ads Conversion 13.3%

603.1s

95137ms

880.02

472.6s

242.0s

Microsoft/Bing UET 7.2%

642.9s

95136ms

890.02

512.5s

271.9s

LinkedIn Insight 1.6%

612.9s

93144ms

890.02

482.6s

231.9s

TikTok Pixel 0.8%

652.9s

90170ms

860.03

552.5s

301.9s

Pinterest Tag 0.6%

563.3s

91146ms

860.05

442.9s

182.4s

Snapchat Pixel 0.1%

643.0s

91161ms

870.02

552.4s

281.9s

Twitter/X Pixel 0.1%

642.7s

86170ms

910.04

442.3s

261.8s

Quora Pixel 0.1%

862.1s

84154ms

910.01

761.8s

541.3s

Reddit Pixel 0.1%

572.9s

85180ms

870.06

402.6s

212.0s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Microsoft/Bing UET leads on CLS: 89% of its sites pass. Pinterest Tag trails at 86%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv

Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured

Marketing pixels impact WordPress sites

At a glance the headline numbers for Marketing pixels impact

The ranking sorted by CLS at p75, fastest first

Passing CLS per provider which group passes the CLS most often

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75