The State of Web Vitals

Media per page

Audio and video elements on the page and their weight.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Media per page

Audio and video elements on the page and their weight.

0
media count
on the typical page
40 KB
media weight
on the typical page
2.9 MB
1 in 4 pages exceed this
media weight
94,910
sites measured
phone field data

The typical page embeds 0 media files.

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
2

Distribution & median LCP site count and median LCP at each level of media per page — n

0ms 750ms 1500ms 2250ms 3000ms
2.5s
0 42725 85449
0 1 2 3 4 5 6–7 8–9 10–12 13–16 >p98
Good (≤2.5s) Needs improvement Poor (>4s) Site count
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP by media per page — n which level passes the LCP most often

Media per page — nSitesPassing LCPLCP
0 85,449 82% 1.5s
1 4,051 82% 1.6s
2 1,555 76% 1.7s
3 1,555 78% 1.7s
4 605 75% 1.8s
5 397 75% 1.7s
6–7 599 71% 1.8s
8–9 219 71% 1.9s
10–12 175 72% 1.8s
13–16 129 68% 1.9s
>p98 176 72% 1.8s
Good Needs Improvement Poor Faded rows: under 100 sites

Media per page — n 0. p75 0. p99 6. Spearman with LCP r = +0.39. At the low end (0): LCP 1.5s. At the high end (>p98): LCP 1.8s. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
4

Distribution & median LCP site count and median LCP at each level of media per page — size

0ms 750ms 1500ms 2250ms 3000ms
2.5s
0 1868 3735
0 0.1–0.364 0.364–1.32 1.32–4.82 4.82–17.5 17.5–63.8 63.8–232 232–845 845–3073 3073–11181 11181–40685 >p98
Good (≤2.5s) Needs improvement Poor (>4s) Site count
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
5

Passing LCP by media per page — size which level passes the LCP most often

Media per page — sizeSitesPassing LCPLCP
0 3,735 80% 1.6s
0.364–1.32 14 100% 1.5s
1.32–4.82 56 74% 2.0s
4.82–17.5 264 73% 1.7s
17.5–63.8 1,161 75% 1.8s
63.8–232 673 72% 1.8s
232–845 333 76% 1.6s
845–3073 875 80% 1.7s
3073–11181 1,454 80% 1.7s
11181–40685 776 76% 1.7s
>p98 115 77% 1.8s
Good Needs Improvement Poor Faded rows: under 100 sites

Media per page — size 40 KB. p75 2.9 MB. p99 45.2 MB. At the low end (0 KB): LCP 1.6s. At the high end (>p98): LCP 1.8s. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
6

Why this matters for the Core Web Vitals, and where to start fixing it

When audio or video is present, it outweighs everything else on the page. An autoplaying background video competes with the LCP image for bandwidth at the worst moment, and on phones it burns data the visitor never asked for.

A poster image carries the experience until the visitor opts in. It loads like an image, it can be the LCP candidate, and the video starts on interaction. Autoplay hero video is the expensive way to do what a good photo does.

How does this affect the Core Web Vitals?

Media per page correlates with the LCP. Media count separates passing sites from failing sites more than media weight does. Where the media count is low, 82% of sites pass the LCP. Where it is high, 71% do. The decline is gradual. There is no point where sites suddenly start failing.

Go fix it Perfect YouTube Core Web Vitals → Page speed on a budget →
Related signals Stylesheets per page → Script initiator → Image dimensions set → Image source mix → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured