The State of Web Vitals

Media per page

Audio and video elements on the page and their weight.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Media per page

Audio and video elements on the page and their weight.

0
media count
on the typical page
39 KB
media weight
on the typical page
2.8 MB
1 in 4 pages exceed this
media weight
190,130
sites measured
all-device field data

The typical page embeds 0 media files.

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2

Distribution & median LCP site count and median LCP at each level of media per page — n

0ms 750ms 1500ms 2250ms 3000ms
2.5s
0 86073 172146
0–0 1+
Good (≤2.5s) Needs improvement Poor (>4s) Site count
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing LCP by media per page — n which level passes the LCP most often

Media per page — nSitesPassing LCPLCP
0–0 172,146 83% 1.5s
1+ 17,984 79% 1.7s
Good Needs Improvement Poor Faded rows: under 100 sites

Media per page — n 0. p75 0. p99 6. At the low end (0–0): LCP 1.5s. At the high end (1+): LCP 1.7s. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4

Distribution & median LCP site count and median LCP at each level of media per page — size

0ms 750ms 1500ms 2250ms 3000ms
2.5s
0 5849 11698
0–499 500–999 1000–1499 1500–1999 2000–2499 2500–2999 3000–3499 3500–3999 4000–4499 4500–4999 5000–5499 5500–5999 6000–6499 6500–6999 7000–7499 7500–7999 8000–8499 8500–8999 9000–9499 9500–9999 10000–10499 10500+
Good (≤2.5s) Needs improvement Poor (>4s) Site count
The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
5

Passing LCP by media per page — size which level passes the LCP most often

Media per page — sizeSitesPassing LCPLCP
0–499 11,698 78% 1.7s
500–999 392 82% 1.6s
1000–1499 373 81% 1.7s
1500–1999 371 83% 1.6s
2000–2499 333 81% 1.7s
2500–2999 389 83% 1.6s
3000–3499 338 80% 1.6s
3500–3999 276 81% 1.6s
4000–4499 267 83% 1.6s
4500–4999 201 85% 1.6s
5000–5499 206 76% 1.6s
5500–5999 215 79% 1.7s
6000–6499 174 79% 1.8s
6500–6999 160 77% 1.8s
7000–7499 157 78% 1.6s
7500–7999 136 81% 1.6s
8000–8499 113 79% 1.6s
8500–8999 130 80% 1.6s
9000–9499 105 79% 1.5s
9500–9999 112 81% 1.6s
10000–10499 70 80% 1.5s
10500+ 1,768 78% 1.7s
Good Needs Improvement Poor Faded rows: under 100 sites

Media per page — size 39 KB. p75 2.8 MB. p99 44.4 MB. At the low end (0–499 KB): LCP 1.7s. At the high end (10500+ KB): LCP 1.7s. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
6

Why this matters for the Core Web Vitals, and where to start fixing it

When audio or video is present, it outweighs everything else on the page. An autoplaying background video competes with the LCP image for bandwidth at the worst moment, and on phones it burns data the visitor never asked for.

A poster image carries the experience until the visitor opts in. It loads like an image, it can be the LCP candidate, and the video starts on interaction. Autoplay hero video is the expensive way to do what a good photo does.

How does this affect the Core Web Vitals?

Passing LCP barely moves across the range: 83% at one end, 79% at the other. This signal does not separate passing sites from failing ones.

Go fix it Perfect YouTube Core Web Vitals → Page speed on a budget →
Related signals Stylesheets per page → Script initiator → Image dimensions set → Image source mix → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured