A/B testing impact WordPress sites
Performance impact by ab_testing provider.
1
At a glance the headline numbers for A/B testing impact
Performance impact by ab_testing provider.
2
Providers ranked
After min-sites filter
7,623
Sites in sample
Combined across all items
119ms
Best INP (p75)
Google Optimize
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Optimize | 119ms | 96.5% | 7,531 | |
| 2 | VWO | 154ms | 90.1% | 92 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Google Optimize 11.9% 7,531 119ms
Convert 0% 25 167ms
VWO 0.1% 92 154ms
Kameleoon 0% 6 171ms
LaunchDarkly 0% 18 191ms
Optimizely 0% 9 191ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Optimize 11.9%
682.7s
97119ms
880.02
572.4s
321.8s
VWO 0.1%
692.9s
90154ms
930.02
572.4s
321.7s
Convert 0%
702.6s
91167ms
780.08
612.1s
391.9s
LaunchDarkly 0%
622.8s
77191ms
860.08
502.6s
252.4s
Optimizely 0%
503.0s
75191ms
750.11
632.5s
251.7s
Kameleoon 0%
672.6s
83171ms
1000.03
332.4s
01.7s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
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