Tag managers impact WordPress sites
Tag managers ranked by their performance impact.
1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
5
Providers ranked
After min-sites filter
36,079
Sites in sample
Combined across all items
96ms
Best INP (p75)
Segment
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Segment | 96ms | 100.0% | 470 | |
| 2 | Google Tag Manager | 127ms | 95.5% | 32,746 | |
| 3 | Tealium iQ | 136ms | 94.9% | 236 | |
| 4 | Matomo Tag Manager | 137ms | 95.5% | 2,547 | |
| 5 | Piwik PRO Tag Manager | 143ms | 91.5% | 80 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Segment 0.7% 470 96ms
Google Tag Manager 51.7% 32,746 127ms
Matomo Tag Manager 4% 2,547 137ms
Tealium iQ 0.4% 236 136ms
Piwik PRO Tag Manager 0.1% 80 143ms
Adobe Launch/DTM 0% 13 157ms
TagCommander 0% 28 119ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of Segment sites pass INP. Tealium iQ trails 5 points behind. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 51.7%
672.8s
96127ms
890.02
552.4s
311.9s
Matomo Tag Manager 4%
712.6s
96137ms
910.01
572.3s
331.7s
Segment 0.7%
931.8s
10096ms
960.00
891.4s
54919ms
Tealium iQ 0.4%
712.6s
95136ms
810.09
691.9s
531.2s
Piwik PRO Tag Manager 0.1%
752.4s
92143ms
830.03
602.1s
391.8s
TagCommander 0%
842.1s
88119ms
900.01
841.5s
74834ms
Adobe Launch/DTM 0%
732.4s
90157ms
820.03
732.1s
301.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Segment leads on INP: 100% of its sites pass. Tealium iQ trails at 95%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.