WordPress image hosting origins and the Core Web Vitals

98.4% of audited sites (62,217) serve images from their own origin (69% good LCP, 2.0s median), 70.0% load images from external domains or CDNs (68% good LCP), and 20.7% inline base64 data-URI images (68% good LCP, 2.0s median).

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · WordPress sites only
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

98.4% of WordPress sites use same-origin images image hosting origin, and 69% of those sites have a good LCP, against 70% of all WordPress sites.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with image hosting originBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with same-origin images image hosting origin have a good LCP most often: 69%, against 70% of all WordPress sites. Sites with cross-origin images image origin have it least often, at 68%.

SitesGood, needs improvement, poor LCPMedian
All WordPress sites36,52470%2.0s
Same-origin (self-hosted) 98.4%35,90169%2.0s
Inline data: URI images 20.7%7,76168%2.0s
Cross-origin / external CDN 70.0%26,00868%2.0s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with image hosting originBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image hosting origin usage

Same-origin images is the most used: 98.4% of WordPress sites.

Sites using each option (sites can use more than one) 63,231 sites
Same-origin (self-hosted) 98.4% Cross-origin / external CDN 70.0% Inline data: URI images 20.7%
Same-origin (self-hosted) 98.4% Cross-origin / external CDN 70.0% Inline data: URI images 20.7%
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with image hosting originBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP phase breakdown by image hosting source

Across the four LCP sub-parts in Chrome's field data, the largest gap between same-origin images and cross-origin images sits in resource load delay: 354 ms median for same-origin images against 373 ms for cross-origin images. Overall median field LCP is 2.0s for same-origin images (TTFB 1117 ms, load delay 354 ms, load duration 182 ms, render delay 242 ms) versus 2.0s for cross-origin images.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
WordPress sites with image hosting origin 26,0411116 ms355 ms242 ms355 mslab 346 ms2.0s
Same-origin (self-hosted) 25,6361117 ms354 ms242 ms354 mslab 346 ms2.0s
Cross-origin / external CDN 18,8071131 ms373 ms254 ms373 mslab 366 ms2.0s
Inline data: URI images 5,6781116 ms412 ms263 ms412 mslab 409 ms2.0s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with image hosting originBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image hosting origin per framework

Vue sets the image hosting origin to same-origin images on 99% of its sites, and 67% of Vue sites have a good LCP, against 70% of all sites.

FrameworkImage hosting origin on its sitesGood LCP
WordPress sites with image hosting origin 63,231 sitesSame-origin (self-hosted) 98%Cross-origin / external CDN 70%Inline data: URI images 21%70%
Alpine 380 sitesSame-origin (self-hosted) 95%Cross-origin / external CDN 83%Inline data: URI images 25%78%
jQuery 60,268 sitesSame-origin (self-hosted) 98%Cross-origin / external CDN 70%Inline data: URI images 21%69%
Vue 4,842 sitesSame-origin (self-hosted) 99%Cross-origin / external CDN 91%Inline data: URI images 25%67%
React 2,233 sitesSame-origin (self-hosted) 98%Cross-origin / external CDN 79%Inline data: URI images 24%63%
Same-origin (self-hosted) Cross-origin / external CDN Inline data: URI images
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with image hosting originBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image hosting origin or the framework

Does the framework explain the image hosting origin difference?

Almost every site with same-origin images image hosting origin is a jQuery site, and almost every jQuery site has same-origin images image hosting origin, so the data can't tell same-origin images image hosting origin and jQuery apart. On Vue, 67% of sites with same-origin images image hosting origin have a good LCP, against 67% of Vue sites with cross-origin images. Within Vue, sites with same-origin images and cross-origin images have a good LCP about equally often. On React, 63% of sites with same-origin images image hosting origin have a good LCP, against 62% of React sites with cross-origin images. Within React, sites with same-origin images and cross-origin images have a good LCP about equally often.

Why base64 inline data-URI images bloat HTML and delay LCP

Serving images from the same origin (98.4% of sites, 62,217) reuses the primary HTTP/2 or HTTP/3 connection (69% good LCP, 2.0s median). Cross-origin images (70.0%, 68% good LCP) include both dedicated media CDNs and external third-party pixels. Inlining images as base64 data: URIs (20.7% of sites, 13,075) inflates HTML/CSS byte size by ~33% and blocks the parser, dropping good LCP to 68% (2.0s median).

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with image hosting originBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding image hosting origins

Serve uploads from your primary domain or a preconnected media CDN, and disable lazy-load placeholder plugins that inject base64 data: URI images into post HTML. On WordPress, 98.4% of sites serve same-origin images (69% good LCP) while 70.0% load cross-origin images (68% good LCP).

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with image hosting originBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Bytes by resource type → Images per page → DOM size → Iframes per page → By Arjen Karel · 63,295 crawled WordPress sites (36,524 with phone Chrome field data, 63,231 sites with image hosting origin, October 2026) · How we measured