E-commerce impact WordPress sites
E-commerce providers and their performance.
1
At a glance the headline numbers for E-commerce impact
E-commerce providers and their performance.
5
Providers ranked
After min-sites filter
14,042
Sites in sample
Combined across all items
2.8s
Best LCP (p75)
Ecwid
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Ecwid | 2.8s | 67.9% | 101 | |
| 2 | Shopware | 2.8s | 68.0% | 522 | |
| 3 | Stripe | 2.9s | 66.4% | 653 | |
| 4 | WooCommerce | 3.1s | 58.4% | 12,254 | |
| 5 | PayPal | 3.3s | 57.3% | 512 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Shopware 0.8% 522 2.8s
Ecwid 0.2% 101 2.8s
Stripe 1% 653 2.9s
Shop Pay 0.1% 43 2.7s
Shopify 0.1% 44 2.7s
WooCommerce 19.4% 12,254 3.1s
PayPal 0.8% 512 3.3s
Klarna 0.1% 33 3.5s
Afterpay/Affirm 0% 9 4.7s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
68% of Shopware sites pass LCP. PayPal trails 11 points behind, leaving 43% of its sites failing. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
WooCommerce 19.4%
583.1s
97120ms
910.02
452.7s
192.3s
Stripe 1%
662.9s
94125ms
870.03
512.4s
282.0s
Shopware 0.8%
682.8s
98114ms
920.02
512.5s
292.0s
PayPal 0.8%
573.3s
94129ms
900.03
452.8s
202.3s
Ecwid 0.2%
682.8s
83187ms
590.33
642.1s
361.9s
Shopify 0.1%
632.7s
93139ms
870.05
612.3s
461.4s
Shop Pay 0.1%
662.7s
92140ms
870.05
632.3s
481.4s
Klarna 0.1%
503.5s
91126ms
770.08
362.7s
52.2s
Afterpay/Affirm 0%
254.7s
100124ms
500.14
254.5s
04.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Shopware leads on LCP: 68% of its sites pass. PayPal trails at 57%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.