Video impact WordPress sites

Performance impact by video provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · WordPress sites only
Metric LCP INP CLS
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Video impact

Performance impact by video provider.

4
Providers ranked
After min-sites filter
30,292
Sites in sample
Combined across all items
2.8s
Best LCP (p75)
Brightcove
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Brightcove 2.8s 65.8%
224
2 YouTube 2.8s 65.5%
26,784
3 Vimeo 2.9s 63.2%
3,229
4 Wistia 3.5s 44.4%
55
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
JW Player 0% 28 82% 2.2s
Google IMA SDK 0% 22 71% 2.6s
Brightcove 0.4% 224 66% 2.8s
YouTube 42.3% 26,784 66% 2.8s
Vimeo 5.1% 3,229 63% 2.9s
Wistia 0.1% 55 44% 3.5s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

No provider stands out: pass rates sit between 63% and 66%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
YouTube 42.3%
662.8s
96127ms
890.02
542.4s
301.9s
Vimeo 5.1%
632.9s
97122ms
870.03
532.5s
281.9s
Brightcove 0.4%
662.8s
93135ms
880.01
592.4s
331.9s
Wistia 0.1%
443.5s
87145ms
930.03
413.0s
352.0s
JW Player 0%
822.2s
90145ms
860.08
681.9s
291.2s
Google IMA SDK 0%
712.6s
75177ms
590.33
941.4s
94662ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

YouTube leads on LCP: 66% of its sites pass. Vimeo trails at 63%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
Related signals Font services (4) → Session recording (11) → A/B testing (12) → Ad networks (9) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured