The State of Web Vitals

Analytics providers on WordPress sites and Interaction to Next Paint

Google Analytics 4 (94.4%), legacy Universal Analytics tags (76.9%), Matomo (8.0%), Snowplow (1.0%), Plausible (0.7%), and Adobe Analytics (<0.1%) across 38,557 sites.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · WordPress sites only
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

94.4% of WordPress sites use Google Analytics 4 analytics providers, and 96% of those sites have a good INP, against 97% of all WordPress sites.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
1

INP pass rate

Sites with Google Analytics 4 analytics providers have a good INP most often: 96%, against 97% of all WordPress sites. Sites with Plausible analytics tools have it least often, at 91%.

SitesGood, needs improvement, poor INPMedian
All WordPress sites36,52497%96ms
Clicky 0.1%35100%94ms
Mixpanel <0.1%12100%122ms
Parse.ly <0.1%9100%91ms
Pirsch <0.1%8100%94ms
Chartbeat <0.1%6100%138ms
Umami 0.3%7797%104ms
Piano / AT Internet 0.2%3296%104ms
Google Analytics 4 (gtag.js) 94.4%21,02696%102ms
Universal Analytics (analytics.js / legacy tag) 76.9%16,74896%102ms
Matomo Analytics 8.0%1,97696%111ms
Fathom Analytics 0.2%5496%108ms
Snowplow 1.0%22395%112ms
Simple Analytics 0.1%1593%88ms
Statcounter 0.3%6691%97ms
Plausible Analytics 0.7%18091%100ms
PostHog 0.1%3490%131ms
Amplitude <0.1%1283%132ms
Heap <0.1%783%158ms
Adobe Analytics (AppMeasurement) <0.1%1280%105ms
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers usage

Google Analytics 4 is the most used: 94.4% of WordPress sites.

Sites using each option (sites can use more than one) 38,557 sites
Google Analytics 4 (gtag.js) 94.4% Universal Analytics (analytics.js / legacy tag) 76.9%
Google Analytics 4 (gtag.js) 94.4% Universal Analytics (analytics.js / legacy tag) 76.9% Matomo Analytics 8.0% Snowplow 1.0% Plausible Analytics 0.7% Statcounter 0.3% Umami 0.3% Fathom Analytics 0.2% Piano / AT Internet 0.2% Clicky 0.1% PostHog 0.1% Simple Analytics 0.1% Mixpanel <0.1% Parse.ly <0.1% Pirsch <0.1% Amplitude <0.1% Adobe Analytics (AppMeasurement) <0.1% Heap <0.1% Chartbeat <0.1%
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
3

Analytics providers per framework

Alpine sets the analytics providers to Google Analytics 4 on 96% of its sites, and 88% of Alpine sites have a good INP, against 97% of all sites.

FrameworkAnalytics providers on its sitesGood INP
WordPress sites with analytics providers 38,557 sitesGoogle Analytics 4 (gtag.js) 94%Universal Analytics (analytics.js / legacy tag) 77%97%
jQuery 37,344 sitesGoogle Analytics 4 (gtag.js) 95%Universal Analytics (analytics.js / legacy tag) 77%97%
React 1,497 sitesGoogle Analytics 4 (gtag.js) 94%Universal Analytics (analytics.js / legacy tag) 76%96%
Vue 3,192 sitesGoogle Analytics 4 (gtag.js) 93%Universal Analytics (analytics.js / legacy tag) 36%95%
Alpine 322 sitesGoogle Analytics 4 (gtag.js) 96%Universal Analytics (analytics.js / legacy tag) 81%88%
Google Analytics 4 (gtag.js) Universal Analytics (analytics.js / legacy tag) Matomo Analytics Snowplow Plausible Analytics Statcounter Umami Fathom Analytics Piano / AT Internet Clicky PostHog Simple Analytics Mixpanel Parse.ly Pirsch Amplitude Adobe Analytics (AppMeasurement) Heap Chartbeat
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Analytics providers or the framework

Does the framework explain the analytics providers difference?

Almost every site with Google Analytics 4 analytics providers is a jQuery site, and almost every jQuery site has Google Analytics 4 analytics providers, so the data can't tell Google Analytics 4 analytics providers and jQuery apart. On Vue, 94% of sites with Google Analytics 4 analytics providers have a good INP, against 91% of Vue sites with Universal Analytics. Within Vue, sites with Google Analytics 4 and Universal Analytics have a good INP about equally often. On React, 95% of sites with Google Analytics 4 analytics providers have a good INP, against 96% of React sites with Universal Analytics. Within React, sites with Google Analytics 4 and Universal Analytics have a good INP about equally often.

How interaction listeners and beacon payloads affect INP

Lightweight Cookieless trackers such as Plausible (0.7% of analytics-using sites, 91% good INP) and self-hosted Matomo (8.0%, 96% good INP) attach minimal event listeners. Google Analytics 4 runs on 94.4% of analytics-using sites (96% good INP), often alongside legacy Universal Analytics snippets (76.9%), while enterprise suites like Adobe Analytics (<0.1%) drop to 80% good INP due to synchronous click-tracking callbacks.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding analytics providers

Remove duplicate legacy Universal Analytics tags (76.9% of analytics-using sites still load them alongside GA4) and ensure click-tracking listeners send beacons asynchronously without blocking paint. Sites running lightweight trackers like Plausible reach 91% good INP, compared with 96% for Google Analytics 4 and 80% for Adobe Analytics.

Go fix it The case for limiting analytics and tracking scripts → Defer scripts until needed →
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 38,557 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Third-party categories → Ad networks on page → Cookie wall detected → Third parties per page → By Arjen Karel · 63,295 crawled WordPress sites (36,524 with phone Chrome field data, 38,557 sites with analytics providers, October 2026) · How we measured