Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
212,650
Sites in sample
Combined across all items
95ms
Best INP (p75)
Clicky
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Clicky | 95ms | 99.5% | 247 | |
| 2 | Plausible | 97ms | 97.3% | 2,268 | |
| 3 | GoatCounter | 100ms | 100.0% | 61 | |
| 4 | Snowplow | 101ms | 96.1% | 3,324 | |
| 5 | Simple Analytics | 104ms | 93.9% | 100 | |
| 6 | StatCounter | 111ms | 93.2% | 340 | |
| 7 | Universal Analytics | 113ms | 95.3% | 80,942 | |
| 8 | Google Analytics 4 | 114ms | 95.1% | 108,220 | |
| 9 | Fathom | 114ms | 97.8% | 346 | |
| 10 | Matomo | 118ms | 95.9% | 13,829 | |
| 11 | Umami | 119ms | 92.8% | 946 | |
| 12 | Pirsch | 119ms | 96.8% | 125 | |
| 13 | AT Internet/Piano | 122ms | 93.3% | 591 | |
| 14 | Mixpanel | 141ms | 90.2% | 134 | |
| 15 | PostHog | 157ms | 85.5% | 328 | |
| 16 | Amplitude | 168ms | 85.1% | 187 | |
| 17 | Chartbeat | 174ms | 79.5% | 84 | |
| 18 | Adobe Analytics | 179ms | 82.4% | 490 | |
| 19 | Heap | 187ms | 81.1% | 88 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
GoatCounter 0% 61 100ms
Clicky 0.1% 247 95ms
Fathom 0.2% 346 114ms
Plausible 1.1% 2,268 97ms
Pirsch 0.1% 125 119ms
Snowplow 1.6% 3,324 101ms
Matomo 6.5% 13,829 118ms
Universal Analytics 38.1% 80,942 113ms
Google Analytics 4 51% 108,220 114ms
Simple Analytics 0% 100 104ms
AT Internet/Piano 0.3% 591 122ms
StatCounter 0.2% 340 111ms
Umami 0.4% 946 119ms
Mixpanel 0.1% 134 141ms
PostHog 0.2% 328 157ms
Amplitude 0.1% 187 168ms
Adobe Analytics 0.2% 490 179ms
Heap 0% 88 187ms
Chartbeat 0% 84 174ms
Parsely 0% 43 201ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of Clicky sites pass INP. Adobe Analytics trails 18 points behind. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 51%
812.3s
95114ms
860.05
741.8s
551.3s
Universal Analytics 38.1%
802.3s
95113ms
870.04
731.9s
541.3s
Matomo 6.5%
862.0s
96118ms
880.04
791.7s
611.1s
Snowplow 1.6%
881.8s
96101ms
880.03
861.4s
75797ms
Plausible 1.1%
921.6s
9797ms
910.02
901.3s
81705ms
Umami 0.4%
842.0s
93119ms
890.02
821.6s
75790ms
AT Internet/Piano 0.3%
842.1s
93122ms
830.08
841.6s
70883ms
Adobe Analytics 0.2%
722.6s
82179ms
620.19
731.9s
64990ms
Fathom 0.2%
842.1s
98114ms
870.05
791.6s
641.0s
StatCounter 0.2%
812.2s
93111ms
890.03
751.8s
561.3s
PostHog 0.2%
782.4s
86157ms
860.06
701.9s
451.3s
Clicky 0.1%
911.6s
10095ms
820.08
861.2s
75814ms
Amplitude 0.1%
812.2s
85168ms
820.08
811.6s
73829ms
Mixpanel 0.1%
752.5s
90141ms
720.12
801.6s
68897ms
Pirsch 0.1%
912.0s
97119ms
750.11
971.5s
58912ms
Simple Analytics 0%
792.2s
94104ms
850.03
761.8s
611.1s
Heap 0%
623.0s
81187ms
720.12
682.2s
551.2s
Chartbeat 0%
951.9s
80174ms
690.11
931.5s
77752ms
GoatCounter 0%
941.5s
100100ms
870.03
951.3s
85578ms
Parsely 0%
981.9s
74201ms
280.20
811.8s
70879ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Clicky leads on INP: 100% of its sites pass. Adobe Analytics trails at 82%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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