The State of Web Vitals

Analytics impact

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

15
Providers ranked
After min-sites filter
100,052
Sites in sample
Combined across all items
95ms
Best INP (p75)
Clicky
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Clicky 95ms 100.0%
133
2 Plausible 97ms 96.9%
1,037
3 Snowplow 99ms 96.3%
1,549
4 StatCounter 103ms 92.3%
158
5 Universal Analytics 113ms 95.4%
38,198
6 Google Analytics 4 114ms 95.2%
50,965
7 Fathom 119ms 100.0%
167
8 Matomo 119ms 95.9%
6,539
9 Pirsch 119ms 95.6%
53
10 Umami 120ms 93.0%
416
11 AT Internet/Piano 123ms 92.5%
265
12 Mixpanel 137ms 88.7%
59
13 PostHog 163ms 85.0%
177
14 Amplitude 171ms 82.5%
99
15 Adobe Analytics 174ms 83.0%
237
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
GoatCounter 0% 29 100% 92ms
Fathom 0.2% 167 100% 119ms
Clicky 0.1% 133 100% 95ms
Plausible 1.1% 1,037 97% 97ms
Snowplow 1.6% 1,549 96% 99ms
Matomo 6.9% 6,539 96% 119ms
Pirsch 0.1% 53 96% 119ms
Universal Analytics 40.2% 38,198 95% 113ms
Google Analytics 4 53.7% 50,965 95% 114ms
Simple Analytics 0.1% 49 95% 96ms
Umami 0.4% 416 93% 120ms
AT Internet/Piano 0.3% 265 93% 123ms
StatCounter 0.2% 158 92% 103ms
Mixpanel 0.1% 59 89% 137ms
PostHog 0.2% 177 85% 163ms
Heap 0% 42 84% 180ms
Adobe Analytics 0.2% 237 83% 174ms
Amplitude 0.1% 99 83% 171ms
Chartbeat 0% 41 72% 216ms
Parsely 0% 18 67% 202ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

100% of Fathom sites pass INP. Adobe Analytics trails 17 points behind. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Analytics 4 53.7%
812.2s
95114ms
860.04
751.8s
551.3s
Universal Analytics 40.2%
802.3s
95113ms
870.04
741.8s
541.3s
Matomo 6.9%
862.0s
96119ms
870.04
801.7s
611.1s
Snowplow 1.6%
881.8s
9699ms
890.03
861.3s
75799ms
Plausible 1.1%
921.6s
9797ms
920.02
891.3s
80697ms
Umami 0.4%
832.0s
93120ms
900.02
831.5s
74821ms
AT Internet/Piano 0.3%
822.1s
93123ms
810.08
801.7s
66938ms
Adobe Analytics 0.2%
712.6s
83174ms
600.20
731.9s
641.0s
PostHog 0.2%
772.4s
85163ms
850.07
662.0s
461.4s
Fathom 0.2%
832.2s
100119ms
860.06
741.8s
581.2s
StatCounter 0.2%
832.0s
92103ms
900.03
801.7s
571.2s
Clicky 0.1%
891.6s
10095ms
840.08
811.4s
74837ms
Amplitude 0.1%
832.2s
83171ms
800.07
811.6s
75803ms
Mixpanel 0.1%
692.6s
89137ms
760.10
721.9s
71875ms
Pirsch 0.1%
942.0s
96119ms
700.18
961.4s
61929ms
Simple Analytics 0.1%
851.7s
9596ms
920.01
851.4s
67958ms
Heap 0%
593.0s
84180ms
780.10
682.4s
551.2s
Chartbeat 0%
981.8s
72216ms
680.12
981.5s
73806ms
GoatCounter 0%
921.4s
10092ms
890.03
921.3s
84624ms
Parsely 0%
941.8s
67202ms
280.21
831.7s
61956ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Fathom leads on INP: 100% of its sites pass. Adobe Analytics trails at 83%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured