The State of Web Vitals

Analytics impact WordPress sites

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · WordPress sites only
Metric LCP INP CLS
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

10
Providers ranked
After min-sites filter
70,301
Sites in sample
Combined across all items
2.2s
Best LCP (p75)
Plausible
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Plausible 2.2s 80.9%
281
2 AT Internet/Piano 2.4s 78.1%
58
3 Matomo 2.6s 72.6%
3,093
4 Umami 2.6s 72.0%
123
5 StatCounter 2.7s 68.2%
133
6 Fathom 2.7s 71.7%
86
7 Snowplow 2.7s 67.1%
399
8 Clicky 2.8s 60.0%
56
9 Google Analytics 4 2.8s 66.7%
36,413
10 Universal Analytics 2.8s 66.5%
29,659
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Parsely 0% 13 100% 1.5s
Chartbeat 0% 7 83% 1.9s
Plausible 0.4% 281 81% 2.2s
AT Internet/Piano 0.1% 58 78% 2.4s
Pirsch 0% 13 75% 2.2s
Matomo 4.9% 3,093 73% 2.6s
Umami 0.2% 123 72% 2.6s
Fathom 0.1% 86 72% 2.7s
Heap 0% 11 71% 2.8s
StatCounter 0.2% 133 68% 2.7s
Snowplow 0.6% 399 67% 2.7s
Google Analytics 4 57.5% 36,413 67% 2.8s
Amplitude 0% 13 67% 2.7s
Universal Analytics 46.9% 29,659 67% 2.8s
PostHog 0.1% 46 65% 2.9s
Clicky 0.1% 56 60% 2.8s
Simple Analytics 0% 21 60% 2.8s
Mixpanel 0% 17 50% 3.3s
Adobe Analytics 0% 13 50% 3.3s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

81% of Plausible sites pass LCP. Universal Analytics trails 14 points behind, leaving 33% of its sites failing. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Analytics 4 57.5%
672.8s
96126ms
890.02
552.4s
311.9s
Universal Analytics 46.9%
672.8s
96125ms
890.02
552.4s
301.9s
Matomo 4.9%
732.6s
96138ms
910.01
582.2s
351.7s
Snowplow 0.6%
672.7s
95138ms
860.03
532.3s
261.8s
Plausible 0.4%
812.2s
91124ms
920.01
731.9s
521.3s
StatCounter 0.2%
682.7s
91129ms
890.04
522.4s
342.0s
Umami 0.2%
722.6s
97131ms
920.01
622.2s
391.6s
Fathom 0.1%
722.7s
96122ms
910.03
642.5s
431.6s
AT Internet/Piano 0.1%
782.4s
96122ms
750.12
661.9s
281.3s
Clicky 0.1%
602.8s
100136ms
830.07
492.3s
361.9s
PostHog 0.1%
652.9s
90165ms
910.03
632.3s
311.5s
Simple Analytics 0%
602.8s
93122ms
870.03
532.2s
361.5s
Mixpanel 0%
503.3s
100134ms
750.06
422.9s
172.1s
Adobe Analytics 0%
503.3s
80175ms
750.13
502.8s
301.8s
Parsely 0%
1001.5s
100132ms
560.18
1001.1s
89606ms
Pirsch 0%
752.2s
100123ms
1000.01
632.1s
571.2s
Amplitude 0%
672.7s
83191ms
920.03
672.2s
50933ms
Heap 0%
712.8s
83187ms
1000.02
292.4s
142.0s
Chartbeat 0%
831.9s
100145ms
830.09
1001.5s
83408ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Plausible leads on LCP: 81% of its sites pass. Snowplow trails at 67%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured