The State of Web Vitals

Analytics impact WordPress sites

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · WordPress sites only
Metric LCP INP CLS
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

10
Providers ranked
After min-sites filter
70,301
Sites in sample
Combined across all items
2.3s
Best LCP (p75)
Plausible
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Plausible 2.3s 79.4%
281
2 AT Internet/Piano 2.4s 77.8%
58
3 Matomo 2.5s 73.9%
3,093
4 Fathom 2.6s 73.5%
86
5 Clicky 2.6s 69.6%
56
6 Umami 2.6s 72.4%
123
7 Snowplow 2.7s 70.0%
399
8 Google Analytics 4 2.8s 67.4%
36,413
9 Universal Analytics 2.8s 67.3%
29,659
10 StatCounter 2.8s 65.9%
133
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Parsely 0% 13 100% 1.5s
Chartbeat 0% 7 86% 2.2s
Plausible 0.4% 281 79% 2.3s
AT Internet/Piano 0.1% 58 78% 2.4s
Pirsch 0% 13 75% 2.1s
Matomo 4.9% 3,093 74% 2.5s
Fathom 0.1% 86 74% 2.6s
Umami 0.2% 123 72% 2.6s
Snowplow 0.6% 399 70% 2.7s
Heap 0% 11 70% 2.5s
PostHog 0.1% 46 70% 2.8s
Clicky 0.1% 56 70% 2.6s
Amplitude 0% 13 69% 2.6s
Google Analytics 4 57.5% 36,413 67% 2.8s
Universal Analytics 46.9% 29,659 67% 2.8s
StatCounter 0.2% 133 66% 2.8s
Simple Analytics 0% 21 60% 2.8s
Mixpanel 0% 17 56% 3.2s
Adobe Analytics 0% 13 54% 3.0s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

79% of Plausible sites pass LCP. StatCounter trails 13 points behind, leaving 34% of its sites failing. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Analytics 4 57.5%
672.8s
98107ms
870.04
562.4s
291.9s
Universal Analytics 46.9%
672.8s
98105ms
870.04
562.4s
291.9s
Matomo 4.9%
742.5s
98118ms
890.04
612.2s
341.7s
Snowplow 0.6%
702.7s
98106ms
850.06
562.2s
261.9s
Plausible 0.4%
792.3s
93113ms
910.02
721.9s
521.4s
StatCounter 0.2%
662.8s
98106ms
890.05
542.5s
322.1s
Umami 0.2%
722.6s
97117ms
890.02
622.2s
361.7s
Fathom 0.1%
742.6s
100111ms
830.08
682.2s
361.6s
AT Internet/Piano 0.1%
782.4s
100103ms
610.30
781.8s
241.2s
Clicky 0.1%
702.6s
100117ms
860.04
552.2s
371.8s
PostHog 0.1%
702.8s
92130ms
930.03
642.3s
371.3s
Simple Analytics 0%
602.8s
10097ms
710.16
572.0s
301.4s
Mixpanel 0%
563.2s
100111ms
690.13
502.8s
252.1s
Adobe Analytics 0%
543.0s
82156ms
770.10
542.5s
271.7s
Parsely 0%
1001.5s
100115ms
540.15
921.2s
92587ms
Pirsch 0%
752.1s
100109ms
1000.00
831.7s
50867ms
Amplitude 0%
692.6s
92160ms
920.01
622.1s
54930ms
Heap 0%
702.5s
75198ms
800.08
502.3s
401.9s
Chartbeat 0%
862.2s
100146ms
860.10
861.7s
71646ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Plausible leads on LCP: 79% of its sites pass. StatCounter trails at 66%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured