1
At a glance the headline numbers for E-commerce impact
E-commerce providers and their performance.
12
Providers ranked
After min-sites filter
45,382
Sites in sample
Combined across all items
1.7s
Best LCP (p75)
Shop Pay
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Shop Pay | 1.7s | 95.2% | 8,984 | |
| 2 | Shopify | 1.7s | 95.2% | 9,030 | |
| 3 | Shopware | 1.8s | 90.5% | 6,253 | |
| 4 | OpenCart | 1.9s | 91.2% | 258 | |
| 5 | BigCommerce | 1.9s | 94.3% | 127 | |
| 6 | Klarna | 1.9s | 88.6% | 543 | |
| 7 | PayPal | 2.0s | 86.7% | 2,540 | |
| 8 | PrestaShop | 2.1s | 87.0% | 1,379 | |
| 9 | Stripe | 2.5s | 75.9% | 2,044 | |
| 10 | Afterpay/Affirm | 2.6s | 73.5% | 87 | |
| 11 | Ecwid | 3.1s | 62.3% | 243 | |
| 12 | WooCommerce | 3.2s | 59.5% | 13,894 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Shopify 4.3% 9,030 1.7s
Shop Pay 4.2% 8,984 1.7s
BigCommerce 0.1% 127 1.9s
OpenCart 0.1% 258 1.9s
Shopware 2.9% 6,253 1.8s
Klarna 0.3% 543 1.9s
PrestaShop 0.6% 1,379 2.1s
PayPal 1.2% 2,540 2.0s
Snipcart 0% 28 1.6s
Volusion 0% 17 2.3s
Stripe 1% 2,044 2.5s
Afterpay/Affirm 0% 87 2.6s
Ecwid 0.1% 243 3.1s
Salesforce Commerce Cloud 0% 5 2.5s
WooCommerce 6.5% 13,894 3.2s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
95% of Shopify sites pass LCP. WooCommerce trails 35 points behind, leaving 40% of its sites failing. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
WooCommerce 6.5%
603.2s
10061ms
760.10
492.7s
152.4s
Shopify 4.3%
951.7s
9978ms
850.06
951.1s
95480ms
Shop Pay 4.2%
951.7s
9978ms
860.06
951.1s
95479ms
Shopware 2.9%
911.8s
9963ms
810.08
871.4s
641.0s
PayPal 1.2%
872.0s
10066ms
770.10
831.6s
571.2s
Stripe 1%
762.5s
9880ms
710.12
711.9s
531.3s
PrestaShop 0.6%
872.1s
9958ms
780.09
761.8s
371.4s
Klarna 0.3%
891.9s
9887ms
770.10
861.4s
75807ms
OpenCart 0.1%
911.9s
10054ms
840.08
831.5s
571.1s
Ecwid 0.1%
623.1s
95105ms
570.24
771.7s
431.6s
BigCommerce 0.1%
941.9s
10073ms
660.13
921.4s
86676ms
Afterpay/Affirm 0%
742.6s
92103ms
610.17
771.6s
76696ms
Snipcart 0%
831.6s
10067ms
1000.03
831.3s
501.2s
Volusion 0%
782.3s
10049ms
560.18
781.7s
631.2s
Salesforce Commerce Cloud 0%
602.5s
100112ms
800.05
602.0s
60971ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Shopify leads on LCP: 95% of its sites pass. WooCommerce trails at 60%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured
212,308 crawled sites with Chrome field data, representing millions of real page loads. How we measured.