Third-party provider categories and the Core Web Vitals

Frameworks (88.2%), CDNs (67.3%), analytics (60.8%), tag managers (51.0%), font services (47.8%), video embeds (35.9%), and ad networks (8.3%) across 196,900 sites.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes

3.8% of sites use reviews third-party technology categories, and 69% of those sites pass all three Core Web Vitals, against 68% of all sites.

The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field data · 196,900 sites with third-party technology categoriesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Core Web Vitals pass rate

Sites with reviews third-party technology categories pass all three Core Web Vitals most often: 69%, against 68% of all sites. The biggest gap is LCP, 88% against 86%.

SitesAll three good · at least one needs improvement · at least one poor
All sites70,21368%
Customer Review Widgets 3.8%4,67969%
Booking & Scheduling Widgets 0.9%51768%
Email & CRM Popups 5.5%5,97468%
Personalization Engines 8.6%7,51468%
Analytics & Telemetry 60.8%49,55467%
Image CDNs 14.0%12,52067%
JavaScript Frameworks & Libraries 88.2%57,99667%
Content Delivery Networks (CDN) 67.3%50,45867%
Tag Managers 51.0%43,63267%
Site Search Providers 0.5%86666%
Ecommerce Platform Runtimes 17.0%13,40266%
Marketing & Retargeting Pixels 25.7%23,68366%
Video Players (YouTube, Vimeo) 35.9%30,17466%
Session Recording & Heatmaps 7.6%9,16566%
A/B Testing & Experimentation 11.4%9,56265%
Bot Detection & Security (reCAPTCHA, Turnstile) 28.5%21,82865%
Web Font Services 47.8%32,68865%
Live Chat & Support Widgets 2.9%3,64065%
Customer Data Platforms (CDP) 1.7%1,70264%
Display Ad Networks 8.3%9,29564%
Consent Management (CMP) 23.1%18,98464%
CMS Platform Signatures 45.3%26,87363%
Real User Monitoring (RUM) 9.7%7,35362%
Performance & Caching Plugins 9.5%6,16462%
Embedded Maps 13.7%7,36462%
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field data · 196,900 sites with third-party technology categoriesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Third-party technology categories usage

Framework is the most used: 88.2% of sites. Reviews is 3.8% of sites.

Sites using each option (sites can use more than one) 196,900 sites
JavaScript Frameworks & Libraries 88.2% Content Delivery Networks (CDN) 67.3% Analytics & Telemetry 60.8%
JavaScript Frameworks & Libraries 88.2% Content Delivery Networks (CDN) 67.3% Analytics & Telemetry 60.8% Tag Managers 51.0% Web Font Services 47.8% CMS Platform Signatures 45.3% Video Players (YouTube, Vimeo) 35.9% Bot Detection & Security (reCAPTCHA, Turnstile) 28.5% Marketing & Retargeting Pixels 25.7% Consent Management (CMP) 23.1% Ecommerce Platform Runtimes 17.0% Image CDNs 14.0% Embedded Maps 13.7% A/B Testing & Experimentation 11.4% Real User Monitoring (RUM) 9.7% Performance & Caching Plugins 9.5% Personalization Engines 8.6% Display Ad Networks 8.3% Session Recording & Heatmaps 7.6% Email & CRM Popups 5.5% Customer Review Widgets 3.8% Live Chat & Support Widgets 2.9% Customer Data Platforms (CDP) 1.7% Booking & Scheduling Widgets 0.9% Site Search Providers 0.5%
The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field data · 196,900 sites with third-party technology categoriesBy Arjen Karel · corewebvitals.io/state-of-cwv
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How third-party categories affect the four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between reviews and performance plugin sits in time to first byte (TTFB): 506 ms median for reviews against 891 ms for performance plugin. Overall median field LCP is 1.5s for reviews (TTFB 506 ms, load delay 452 ms, load duration 115 ms, render delay 251 ms) versus 1.6s for performance plugin.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Sites with third-party technology categories 49,289576 ms277 ms193 ms277 mslab 319 ms1.4s
Site Search Providers 793791 ms265 ms221 ms265 mslab 299 ms1.6s
A/B Testing & Experimentation 7,403635 ms266 ms197 ms266 mslab 309 ms1.4s
Booking & Scheduling Widgets 403572 ms270 ms206 ms270 mslab 347 ms1.4s
CMS Platform Signatures 19,144868 ms275 ms210 ms275 mslab 316 ms1.6s
JavaScript Frameworks & Libraries 42,961602 ms277 ms195 ms277 mslab 321 ms1.4s
Analytics & Telemetry 37,856600 ms284 ms201 ms284 mslab 328 ms1.4s
Performance & Caching Plugins 4,341891 ms287 ms237 ms287 mslab 313 ms1.6s
Tag Managers 33,507611 ms288 ms203 ms288 mslab 330 ms1.4s
Image CDNs 9,916569 ms293 ms209 ms293 mslab 342 ms1.4s
Consent Management (CMP) 14,877662 ms295 ms208 ms295 mslab 341 ms1.5s
Web Font Services 24,338623 ms298 ms211 ms298 mslab 345 ms1.5s
Video Players (YouTube, Vimeo) 23,347630 ms300 ms209 ms300 mslab 344 ms1.5s
Content Delivery Networks (CDN) 37,958579 ms300 ms203 ms300 mslab 345 ms1.4s
Personalization Engines 5,869563 ms307 ms212 ms307 mslab 359 ms1.4s
Bot Detection & Security (reCAPTCHA, Turnstile) 17,044647 ms307 ms214 ms307 mslab 353 ms1.5s
Marketing & Retargeting Pixels 18,970624 ms311 ms215 ms311 mslab 356 ms1.5s
Display Ad Networks 7,604598 ms312 ms215 ms312 mslab 356 ms1.5s
Embedded Maps 5,441649 ms319 ms220 ms319 mslab 373 ms1.6s
Customer Data Platforms (CDP) 1,414536 ms322 ms204 ms322 mslab 374 ms1.5s
Session Recording & Heatmaps 7,580625 ms328 ms224 ms328 mslab 375 ms1.5s
Live Chat & Support Widgets 3,005606 ms328 ms222 ms328 mslab 376 ms1.6s
Push notifications 356744 ms350 ms228 ms350 mslab 423 ms1.6s
Forms 142534 ms359 ms210 ms359 mslab 426 ms1.4s
Ecommerce Platform Runtimes 10,603644 ms387 ms245 ms387 mslab 415 ms1.6s
Real User Monitoring (RUM) 5,679541 ms403 ms208 ms403 mslab 427 ms1.6s
Email & CRM Popups 4,899511 ms412 ms249 ms412 mslab 446 ms1.5s
Customer Review Widgets 4,070506 ms452 ms251 ms452 mslab 475 ms1.5s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field data · 196,900 sites with third-party technology categoriesBy Arjen Karel · corewebvitals.io/state-of-cwv
Platform & Framework Takeaways

How third-party technology categories plays out per platform

What the field data shows when you isolate a single CMS or framework.

WordPress 65,938 sites
60.9% / 58.7% analytics / external font services

WordPress sites load external analytics on 60.9% and third-party font services on 58.7% (57% CWV pass).

Across 65,938 WordPress sites, 96.5% load a JS library, 60.9% load analytics (59% passing all three CWV), 58.7% load external font services (57%), and 57.7% use a CDN (59%).

Read the WordPress third-party categories breakdown →
Shopify 8,634 stores
71.4% / 61.6% analytics / tag managers on Shopify

100% of Shopify stores use a CDN, 71.4% load analytics, and 61.6% load tag managers.

Across 8,634 Shopify storefronts, 100.0% use a CDN (83% passing all three CWV), 71.4% load external analytics (82% CWV pass), and 61.6% load tag managers (81% CWV pass).

Read the Shopify third-party categories breakdown →
React & Next.js 9,656 sites
81% vs 57% all 3 CWV pass (RUM vs tag managers)

React sites with RUM (63.8%) pass all three CWV at 81% vs 57% on sites with tag managers (39.5%).

Across 9,656 React sites, 89.6% use a CDN (64% passing all three CWV), 63.8% include Real User Monitoring (81% CWV pass), and 39.5% load tag managers (57% CWV pass).

Wix 5,873 sites
100% / 30.9% built-in RUM (88% CWV) / external analytics

Wix sites include CDN and RUM on 100% (88% CWV pass) and external analytics on 30.9%.

Across Wix sites (100%), 100% include RUM telemetry (88% passing all three CWV), 30.9% load external analytics (87% CWV pass), and 27.3% load tag managers (85% CWV pass).

Read the Wix third-party categories breakdown →
Related signals Optimization plugins → Analytics on page → Third parties per page → Ad networks on page → By Arjen Karel · 212,308 crawled sites (70,213 with desktop Chrome field data, 196,900 sites with third-party technology categories, October 2026) · How we measured