1
At a glance the headline numbers for E-commerce impact
E-commerce providers and their performance.
12
Providers ranked
After min-sites filter
45,074
Sites in sample
Combined across all items
1.7s
Best LCP (p75)
Shop Pay
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Shop Pay | 1.7s | 94.0% | 8,922 | |
| 2 | Shopify | 1.7s | 93.9% | 8,968 | |
| 3 | OpenCart | 1.8s | 91.6% | 257 | |
| 4 | Shopware | 1.9s | 89.2% | 6,213 | |
| 5 | BigCommerce | 2.0s | 94.4% | 127 | |
| 6 | Klarna | 2.0s | 87.4% | 539 | |
| 7 | PayPal | 2.2s | 83.5% | 2,522 | |
| 8 | PrestaShop | 2.2s | 83.7% | 1,365 | |
| 9 | Afterpay/Affirm | 2.6s | 71.8% | 87 | |
| 10 | Stripe | 2.8s | 68.6% | 2,028 | |
| 11 | Ecwid | 2.8s | 65.2% | 243 | |
| 12 | WooCommerce | 3.2s | 57.4% | 13,803 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Snipcart 0% 28 1.2s
BigCommerce 0.1% 127 2.0s
Shop Pay 4.2% 8,922 1.7s
Shopify 4.3% 8,968 1.7s
OpenCart 0.1% 257 1.8s
Shopware 2.9% 6,213 1.9s
Klarna 0.3% 539 2.0s
PrestaShop 0.6% 1,365 2.2s
PayPal 1.2% 2,522 2.2s
Volusion 0% 17 2.3s
Afterpay/Affirm 0% 87 2.6s
Stripe 1% 2,028 2.8s
Ecwid 0.1% 243 2.8s
WooCommerce 6.5% 13,803 3.2s
Salesforce Commerce Cloud 0% 5 2.6s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
94% of BigCommerce sites pass LCP. WooCommerce trails 37 points behind, leaving 43% of its sites failing. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
WooCommerce 6.5%
573.2s
99102ms
880.04
452.8s
172.4s
Shopify 4.3%
941.7s
96124ms
930.02
931.2s
94526ms
Shop Pay 4.2%
941.7s
96124ms
930.02
931.2s
94524ms
Shopware 2.9%
891.9s
96106ms
900.03
841.5s
631.0s
PayPal 1.2%
842.2s
96112ms
860.05
781.7s
541.2s
Stripe 1%
692.8s
90137ms
770.10
622.2s
541.4s
PrestaShop 0.6%
842.2s
97106ms
850.06
711.9s
331.4s
Klarna 0.3%
872.0s
93143ms
840.06
841.5s
72852ms
OpenCart 0.1%
921.8s
9989ms
890.08
871.5s
561.1s
Ecwid 0.1%
652.8s
93137ms
720.16
751.8s
521.4s
BigCommerce 0.1%
942.0s
100112ms
670.15
941.5s
85687ms
Afterpay/Affirm 0%
722.6s
91145ms
720.11
732.0s
73841ms
Snipcart 0%
1001.2s
10086ms
1000.01
96929ms
87700ms
Volusion 0%
772.3s
10083ms
590.20
652.1s
601.6s
Salesforce Commerce Cloud 0%
402.6s
80187ms
800.05
402.4s
401.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Shopify leads on LCP: 94% of its sites pass. WooCommerce trails at 57%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.