Audio and video payload and the Core Web Vitals

90.5% of audited sites (192,128) ship no audio or video requests during initial load and pass LCP at 86% (1.4s median), compared with 87% (1.5s median) on pages pulling over 3 MB of media.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes

2.3% of sites use over 3 MB of audio/video media audio and video payload, and 87% of those sites have a good LCP, against 86% of all sites.

The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Core Web Vitals pass rate

Sites with over 3 MB of audio/video media audio and video payload have a good LCP most often: 87%, against 86% of all sites. Sites with under 500 KB of audio/video media media payload have it least often, at 85%.

SitesGood, needs improvement, poor LCPMedian
All sites70,21386%1.4s
Heavy media (over 3 MB) 2.3%2,10387%1.5s
No audio/video media 90.5%62,37086%1.4s
Medium media (500 KB to 3 MB) 1.0%82386%1.4s
Light media (under 500 KB) 6.2%4,91785%1.5s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
2

Audio and video payload usage

No audio or video requests is the most used: 90.5% of sites. Over 3 MB of audio/video media is 2.3% of sites.

No audio/video media 90.5%
No audio/video media 90.5% Light media (under 500 KB) 6.2% Heavy media (over 3 MB) 2.3% Medium media (500 KB to 3 MB) 1.0%
The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

The four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between over 3 MB of audio/video media and under 500 KB of audio/video media sits in time to first byte (TTFB): 520 ms median for over 3 MB of audio/video media against 590 ms for under 500 KB of audio/video media. Overall median field LCP is 1.5s for over 3 MB of audio/video media (TTFB 520 ms, load delay 335 ms, load duration 133 ms, render delay 223 ms) versus 1.5s for under 500 KB of audio/video media.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All sites 51,316572 ms274 ms191 ms274 mslab 316 ms1.4s
No audio/video media 45,619572 ms270 ms188 ms270 mslab 309 ms1.4s
Light media (under 500 KB) 3,593590 ms305 ms215 ms305 mslab 355 ms1.5s
Medium media (500 KB to 3 MB) 578566 ms313 ms223 ms313 mslab 370 ms1.4s
Heavy media (over 3 MB) 1,526520 ms335 ms223 ms335 mslab 398 ms1.5s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Audio and video payload per platform

On WordPress, 88% of sites use no audio or video requests audio and video payload, and 76% of WordPress sites have a good LCP, against 86% of all sites. On Shopify, 78% of sites use no audio or video requests, and 97% of Shopify sites have a good LCP.

PlatformAudio and video payload on its sitesGood LCP
All sites 212,308 sitesNo audio/video media 90%86%
Shopify 8,634 sitesNo audio/video media 78%Light media (under 500 KB) 12%97%
Squarespace 2,275 sitesNo audio/video media 99%94%
Drupal 3,322 sitesNo audio/video media 93%93%
Joomla 2,569 sitesNo audio/video media 92%93%
Wix 5,873 sitesNo audio/video media 76%Light media (under 500 KB) 14%92%
Adobe Commerce 1,102 sitesNo audio/video media 91%83%
WordPress 65,939 sitesNo audio/video media 88%76%
No audio/video media Light media (under 500 KB) Heavy media (over 3 MB) Medium media (500 KB to 3 MB)
The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Audio and video payload or the platform

Does the platform explain the audio and video payload difference?

On WordPress, 76% of sites with over 3 MB of audio/video media audio and video payload have a good LCP, against 76% of WordPress sites with no audio or video requests. Within WordPress, sites with over 3 MB of audio/video media and no audio or video requests have a good LCP about equally often. On Shopify, 97% of sites with over 3 MB of audio/video media audio and video payload have a good LCP, against 97% of Shopify sites with no audio or video requests. Within Shopify, sites with over 3 MB of audio/video media and no audio or video requests have a good LCP about equally often.

How autoplaying video streams saturate initial bandwidth

When a <video> tag loads without preload="none" or an optimized poster image, the browser fetches megabytes of video segments concurrently with critical stylesheets and hero assets. Across 192,128 sites (90.5%) with no initial media requests, 86% pass field LCP at a 1.4s median, versus 85% (1.5s median) under 500 KB and 87% (1.5s median) above 3 MB.

The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding audio and video payload

Set preload="none" on below-the-fold <video> elements and always specify a lightweight compressed poster image on hero videos. Across all audited sites, 90.5% ship no initial media (86% good LCP, 1.4s median) versus 2.3% shipping over 3 MB (87% good LCP, 1.5s median).

The State of Web Vitals · October 2026 · 212,308 crawled sites · 70,213 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Stylesheets per page → Script initiator → Image dimensions set → Image source mix → By Arjen Karel · 212,308 crawled sites (70,213 with desktop Chrome field data, October 2026) · How we measured