Audio and video payload and the Core Web Vitals
90.5% of audited sites (192,128) ship no audio or video requests during initial load and pass LCP at 86% (1.4s median), compared with 87% (1.5s median) on pages pulling over 3 MB of media.
2.3% of sites use over 3 MB of audio/video media audio and video payload, and 87% of those sites have a good LCP, against 86% of all sites.
6.2% of sites use under 500 KB of audio/video media audio and video payload, and 99% of those sites have a good INP, against 99% of all sites.
Core Web Vitals pass rate
Sites with over 3 MB of audio/video media audio and video payload have a good LCP most often: 87%, against 86% of all sites. Sites with under 500 KB of audio/video media media payload have it least often, at 85%.
Sites with under 500 KB of audio/video media audio and video payload have a good INP most often: 99%, against 99% of all sites. Sites with over 3 MB of audio/video media media payload have it least often, at 99%.
Audio and video payload usage
No audio or video requests is the most used: 90.5% of sites. Over 3 MB of audio/video media is 2.3% of sites.
The four LCP phases
Across the four LCP sub-parts in Chrome's field data, the largest gap between over 3 MB of audio/video media and under 500 KB of audio/video media sits in time to first byte (TTFB): 520 ms median for over 3 MB of audio/video media against 590 ms for under 500 KB of audio/video media. Overall median field LCP is 1.5s for over 3 MB of audio/video media (TTFB 520 ms, load delay 335 ms, load duration 133 ms, render delay 223 ms) versus 1.5s for under 500 KB of audio/video media.
Across the four LCP sub-parts in Chrome's field data, the largest gap between over 3 MB of audio/video media and under 500 KB of audio/video media sits in time to first byte (TTFB): 520 ms median for over 3 MB of audio/video media against 590 ms for under 500 KB of audio/video media. Overall median field LCP is 1.5s for over 3 MB of audio/video media (TTFB 520 ms, load delay 335 ms, load duration 133 ms, render delay 223 ms) versus 1.5s for under 500 KB of audio/video media.
Audio and video payload per platform
On WordPress, 88% of sites use no audio or video requests audio and video payload, and 76% of WordPress sites have a good LCP, against 86% of all sites. On Shopify, 78% of sites use no audio or video requests, and 97% of Shopify sites have a good LCP.
On WordPress, 88% of sites use no audio or video requests audio and video payload, and 100% of WordPress sites have a good INP, against 99% of all sites. On Shopify, 78% of sites use no audio or video requests, and 99% of Shopify sites have a good INP.
Audio and video payload or the platform
Does the platform explain the audio and video payload difference?
On WordPress, 76% of sites with over 3 MB of audio/video media audio and video payload have a good LCP, against 76% of WordPress sites with no audio or video requests. Within WordPress, sites with over 3 MB of audio/video media and no audio or video requests have a good LCP about equally often. On Shopify, 97% of sites with over 3 MB of audio/video media audio and video payload have a good LCP, against 97% of Shopify sites with no audio or video requests. Within Shopify, sites with over 3 MB of audio/video media and no audio or video requests have a good LCP about equally often.
On WordPress, 100% of sites with under 500 KB of audio/video media audio and video payload have a good INP, against 100% of WordPress sites with no audio or video requests. Within WordPress, sites with under 500 KB of audio/video media and no audio or video requests have a good INP about equally often. On Shopify, 99% of sites with under 500 KB of audio/video media audio and video payload have a good INP, against 100% of Shopify sites with no audio or video requests. Within Shopify, sites with under 500 KB of audio/video media and no audio or video requests have a good INP about equally often.
How autoplaying video streams saturate initial bandwidth
When a <video> tag loads without preload="none" or an optimized poster image, the browser fetches megabytes of video segments concurrently with critical stylesheets and hero assets. Across 192,128 sites (90.5%) with no initial media requests, 86% pass field LCP at a 1.4s median, versus 85% (1.5s median) under 500 KB and 87% (1.5s median) above 3 MB.
Understanding audio and video payload
Set preload="none" on below-the-fold <video> elements and always specify a lightweight compressed poster image on hero videos. Across all audited sites, 90.5% ship no initial media (86% good LCP, 1.4s median) versus 2.3% shipping over 3 MB (87% good LCP, 1.5s median).
By Arjen Karel · 212,308 crawled sites (70,213 with desktop Chrome field data, October 2026). How we measured.