The State of Web Vitals

Media per page

Audio and video elements on the page and their weight.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Media per page

Audio and video elements on the page and their weight.

0
media count
on the typical page
40 KB
media weight
on the typical page
2.9 MB
1 in 4 pages exceed this
media weight
94,910
sites measured
desktop field data

The typical page embeds 0 media files.

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
2

Distribution & median LCP site count and median LCP at each level of media per page — n

0ms 750ms 1500ms 2250ms 3000ms
2.5s
0 42725 85449
0 1 2 3 4 5 6–7 8–9 10–12 13–16 >p98
Good (≤2.5s) Needs improvement Poor (>4s) Site count
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing LCP by media per page — n which level passes the LCP most often

Media per page — nSitesPassing LCPLCP
0 85,449 86% 1.4s
1 4,051 86% 1.4s
2 1,555 86% 1.4s
3 1,555 85% 1.5s
4 605 86% 1.5s
5 397 87% 1.5s
6–7 599 85% 1.5s
8–9 219 83% 1.6s
10–12 175 74% 1.7s
13–16 129 82% 1.6s
>p98 176 79% 1.7s
Good Needs Improvement Poor Faded rows: under 100 sites

Media per page — n 0. p75 0. p99 6. Spearman with LCP r = +0.38. At the low end (0): LCP 1.4s. At the high end (>p98): LCP 1.7s. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
4

Distribution & median LCP site count and median LCP at each level of media per page — size

0ms 750ms 1500ms 2250ms 3000ms
2.5s
0 1868 3735
0 0.1–0.364 0.364–1.32 1.32–4.82 4.82–17.5 17.5–63.8 63.8–232 232–845 845–3073 3073–11181 11181–40685 >p98
Good (≤2.5s) Needs improvement Poor (>4s) Site count
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
5

Passing LCP by media per page — size which level passes the LCP most often

Media per page — sizeSitesPassing LCPLCP
0 3,735 85% 1.5s
1.32–4.82 56 93% 1.4s
4.82–17.5 264 80% 1.6s
17.5–63.8 1,161 87% 1.5s
63.8–232 673 79% 1.5s
232–845 333 83% 1.5s
845–3073 875 86% 1.4s
3073–11181 1,454 89% 1.5s
11181–40685 776 86% 1.6s
>p98 115 86% 1.4s
Good Needs Improvement Poor Faded rows: under 100 sites

Media per page — size 40 KB. p75 2.9 MB. p99 45.2 MB. At the low end (0 KB): LCP 1.5s. At the high end (>p98): LCP 1.4s. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
6

Why this matters for the Core Web Vitals, and where to start fixing it

When audio or video is present, it outweighs everything else on the page. An autoplaying background video competes with the LCP image for bandwidth at the worst moment, and on phones it burns data the visitor never asked for.

A poster image carries the experience until the visitor opts in. It loads like an image, it can be the LCP candidate, and the video starts on interaction. Autoplay hero video is the expensive way to do what a good photo does.

How does this affect the Core Web Vitals?

Passing LCP barely moves across the range: 86% at one end, 85% at the other. This signal does not separate passing sites from failing ones.

Go fix it Perfect YouTube Core Web Vitals → Page speed on a budget →
Related signals Stylesheets per page → Script initiator → Image dimensions set → Image source mix → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured