Ad networks impact WordPress sites
Ad networks ranked by performance impact.
1
At a glance the headline numbers for Ad networks impact
Ad networks ranked by performance impact.
6
Providers ranked
After min-sites filter
6,105
Sites in sample
Combined across all items
151ms
Best INP (p75)
Amazon Publisher Services
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Amazon Publisher Services | 151ms | 96.1% | 70 | |
| 2 | Prebid.js | 161ms | 88.8% | 273 | |
| 3 | Criteo | 161ms | 89.8% | 53 | |
| 4 | Google AdSense | 163ms | 87.6% | 4,815 | |
| 5 | Google Publisher Tag/GAM | 167ms | 88.3% | 811 | |
| 6 | Taboola | 178ms | 83.6% | 83 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Media.net 0% 6 150ms
Amazon Publisher Services 0.1% 70 151ms
Index Exchange 0% 11 176ms
Criteo 0.1% 53 161ms
Prebid.js 0.4% 273 161ms
Google Publisher Tag/GAM 1.3% 811 167ms
Google AdSense 7.6% 4,815 163ms
Taboola 0.1% 83 178ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 88% and 89%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google AdSense 7.6%
652.9s
88163ms
840.06
532.4s
301.9s
Google Publisher Tag/GAM 1.3%
702.6s
88167ms
740.11
632.2s
461.4s
Prebid.js 0.4%
722.6s
89161ms
750.11
682.1s
541.2s
Taboola 0.1%
672.7s
84178ms
710.14
632.1s
481.5s
Amazon Publisher Services 0.1%
712.8s
96151ms
610.16
711.9s
70984ms
Criteo 0.1%
393.5s
90161ms
670.15
442.8s
311.8s
Index Exchange 0%
552.7s
91176ms
730.12
552.4s
461.6s
Media.net 0%
802.5s
100150ms
600.13
602.3s
01.9s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Prebid.js leads on INP: 89% of its sites pass. Google Publisher Tag/GAM trails at 88%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Email marketing (8) → Font services (4) → CDN (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.