The State of Web Vitals

Analytics impact

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

19
Providers ranked
After min-sites filter
212,650
Sites in sample
Combined across all items
0.02
Best CLS (p75)
Plausible
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Plausible 0.02 90.6%
2,268
2 Umami 0.02 88.9%
946
3 Snowplow 0.03 88.2%
3,324
4 Simple Analytics 0.03 84.5%
100
5 GoatCounter 0.03 87.0%
61
6 StatCounter 0.03 89.0%
340
7 Matomo 0.04 88.0%
13,829
8 Universal Analytics 0.04 86.6%
80,942
9 Fathom 0.05 86.7%
346
10 Google Analytics 4 0.05 86.2%
108,220
11 PostHog 0.06 86.2%
328
12 Amplitude 0.08 82.1%
187
13 Clicky 0.08 82.2%
247
14 AT Internet/Piano 0.08 82.7%
591
15 Chartbeat 0.11 68.7%
84
16 Pirsch 0.11 75.0%
125
17 Heap 0.12 71.8%
88
18 Mixpanel 0.12 72.0%
134
19 Adobe Analytics 0.19 61.5%
490
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Plausible 1.1% 2,268 91% 0.02
StatCounter 0.2% 340 89% 0.03
Umami 0.4% 946 89% 0.02
Snowplow 1.6% 3,324 88% 0.03
Matomo 6.5% 13,829 88% 0.04
GoatCounter 0% 61 87% 0.03
Fathom 0.2% 346 87% 0.05
Universal Analytics 38.1% 80,942 87% 0.04
Google Analytics 4 51% 108,220 86% 0.05
PostHog 0.2% 328 86% 0.06
Simple Analytics 0% 100 85% 0.03
AT Internet/Piano 0.3% 591 83% 0.08
Clicky 0.1% 247 82% 0.08
Amplitude 0.1% 187 82% 0.08
Pirsch 0.1% 125 75% 0.11
Mixpanel 0.1% 134 72% 0.12
Heap 0% 88 72% 0.12
Chartbeat 0% 84 69% 0.11
Adobe Analytics 0.2% 490 62% 0.19
Parsely 0% 43 28% 0.20
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

91% of Plausible sites pass CLS. Adobe Analytics trails 29 points behind, leaving 38% of its sites failing. computed

The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Analytics 4 51%
812.3s
95114ms
860.05
741.8s
551.3s
Universal Analytics 38.1%
802.3s
95113ms
870.04
731.9s
541.3s
Matomo 6.5%
862.0s
96118ms
880.04
791.7s
611.1s
Snowplow 1.6%
881.8s
96101ms
880.03
861.4s
75797ms
Plausible 1.1%
921.6s
9797ms
910.02
901.3s
81705ms
Umami 0.4%
842.0s
93119ms
890.02
821.6s
75790ms
AT Internet/Piano 0.3%
842.1s
93122ms
830.08
841.6s
70883ms
Adobe Analytics 0.2%
722.6s
82179ms
620.19
731.9s
64990ms
Fathom 0.2%
842.1s
98114ms
870.05
791.6s
641.0s
StatCounter 0.2%
812.2s
93111ms
890.03
751.8s
561.3s
PostHog 0.2%
782.4s
86157ms
860.06
701.9s
451.3s
Clicky 0.1%
911.6s
10095ms
820.08
861.2s
75814ms
Amplitude 0.1%
812.2s
85168ms
820.08
811.6s
73829ms
Mixpanel 0.1%
752.5s
90141ms
720.12
801.6s
68897ms
Pirsch 0.1%
912.0s
97119ms
750.11
971.5s
58912ms
Simple Analytics 0%
792.2s
94104ms
850.03
761.8s
611.1s
Heap 0%
623.0s
81187ms
720.12
682.2s
551.2s
Chartbeat 0%
951.9s
80174ms
690.11
931.5s
77752ms
GoatCounter 0%
941.5s
100100ms
870.03
951.3s
85578ms
Parsely 0%
981.9s
74201ms
280.20
811.8s
70879ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Plausible leads on CLS: 91% of its sites pass. Adobe Analytics trails at 62%. computed

The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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