Chat & messaging impact WordPress sites
Performance impact by chat provider.
1
At a glance the headline numbers for Chat & messaging impact
Performance impact by chat provider.
7
Providers ranked
After min-sites filter
1,542
Sites in sample
Combined across all items
105ms
Best INP (p75)
Zendesk Chat
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Zendesk Chat | 105ms | 97.1% | 126 | |
| 2 | Tidio | 108ms | 98.8% | 206 | |
| 3 | Smartsupp | 111ms | 100.0% | 62 | |
| 4 | HubSpot Chat | 112ms | 98.1% | 547 | |
| 5 | Crisp | 113ms | 97.4% | 95 | |
| 6 | LiveChat | 119ms | 97.2% | 122 | |
| 7 | Tawk.to | 139ms | 96.5% | 384 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Smartsupp 0.1% 62 111ms
Chatwoot 0% 15 123ms
Olark 0% 10 124ms
Help Scout Beacon 0% 8 121ms
Drift 0% 7 94ms
Freshchat 0% 6 114ms
Tidio 0.3% 206 108ms
HubSpot Chat 0.9% 547 112ms
Crisp 0.2% 95 113ms
LiveChat 0.2% 122 119ms
Zendesk Chat 0.2% 126 105ms
tawk.to 0.6% 384 139ms
Intercom 0% 26 124ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 97% and 99%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
HubSpot Chat 0.9%
632.9s
98112ms
800.08
532.4s
271.9s
tawk.to 0.6%
543.3s
97139ms
730.12
442.8s
202.2s
Tidio 0.3%
523.4s
99108ms
820.08
452.8s
262.1s
Zendesk Chat 0.2%
642.8s
97105ms
860.06
512.5s
361.9s
LiveChat 0.2%
573.1s
97119ms
600.19
482.7s
282.1s
Crisp 0.2%
603.0s
97113ms
930.04
512.5s
221.9s
Smartsupp 0.1%
633.1s
100111ms
930.06
472.6s
282.2s
Intercom 0%
543.8s
84124ms
920.06
543.0s
292.6s
Chatwoot 0%
672.6s
100123ms
930.04
732.0s
471.5s
Olark 0%
603.7s
100124ms
900.00
602.8s
332.4s
Help Scout Beacon 0%
752.3s
100121ms
880.06
502.1s
381.8s
Drift 0%
1001.7s
10094ms
1000.04
861.5s
171.2s
Freshchat 0%
672.6s
100114ms
670.11
672.2s
501.6s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tidio leads on INP: 99% of its sites pass. LiveChat trails at 97%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Font services (4) → A/B testing (12) → RUM (14) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.