Chat & messaging impact WordPress sites
Performance impact by chat provider.
1
At a glance the headline numbers for Chat & messaging impact
Performance impact by chat provider.
7
Providers ranked
After min-sites filter
1,542
Sites in sample
Combined across all items
126ms
Best INP (p75)
Smartsupp
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Smartsupp | 126ms | 100.0% | 62 | |
| 2 | Zendesk Chat | 128ms | 90.9% | 126 | |
| 3 | Crisp | 138ms | 93.8% | 95 | |
| 4 | LiveChat | 140ms | 92.4% | 122 | |
| 5 | Tidio | 143ms | 93.6% | 206 | |
| 6 | Tawk.to | 151ms | 95.8% | 384 | |
| 7 | HubSpot Chat | 153ms | 91.8% | 547 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Smartsupp 0.1% 62 126ms
Olark 0% 10 127ms
Freshchat 0% 6 132ms
tawk.to 0.6% 384 151ms
Crisp 0.2% 95 138ms
Tidio 0.3% 206 143ms
LiveChat 0.2% 122 140ms
HubSpot Chat 0.9% 547 153ms
Zendesk Chat 0.2% 126 128ms
Chatwoot 0% 15 179ms
Help Scout Beacon 0% 8 136ms
Intercom 0% 26 173ms
Drift 0% 7 127ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
96% of tawk.to sites pass INP. Zendesk Chat trails 5 points behind. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
HubSpot Chat 0.9%
583.1s
92153ms
820.05
422.7s
242.0s
tawk.to 0.6%
533.3s
96151ms
790.07
412.8s
192.0s
Tidio 0.3%
443.7s
94143ms
870.03
363.0s
252.3s
Zendesk Chat 0.2%
583.0s
91128ms
870.05
472.7s
352.0s
LiveChat 0.2%
463.7s
92140ms
610.24
343.1s
232.2s
Crisp 0.2%
642.7s
94138ms
970.03
512.4s
241.6s
Smartsupp 0.1%
642.9s
100126ms
980.00
472.5s
271.8s
Intercom 0%
503.3s
80173ms
950.05
522.7s
301.8s
Chatwoot 0%
672.6s
89179ms
890.02
781.8s
441.1s
Olark 0%
573.7s
100127ms
1000.00
573.1s
432.7s
Help Scout Beacon 0%
832.2s
83136ms
860.03
572.0s
291.5s
Drift 0%
1002.2s
75127ms
1000.02
602.1s
01.2s
Freshchat 0%
673.3s
100132ms
330.15
333.1s
332.5s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
tawk.to leads on INP: 96% of its sites pass. Zendesk Chat trails at 91%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Font services (4) → A/B testing (12) → RUM (14) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.