1
At a glance the headline numbers for Video impact
Performance impact by video provider.
6
Providers ranked
After min-sites filter
75,046
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Google IMA SDK
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google IMA SDK | 1.8s | 86.5% | 159 | |
| 2 | JW Player | 2.2s | 81.2% | 195 | |
| 3 | Brightcove | 2.2s | 81.8% | 1,178 | |
| 4 | YouTube | 2.4s | 77.9% | 67,665 | |
| 5 | Vimeo | 2.7s | 70.0% | 5,591 | |
| 6 | Wistia | 2.8s | 67.1% | 258 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Google IMA SDK 0.1% 159 1.8s
Brightcove 0.6% 1,178 2.2s
JW Player 0.1% 195 2.2s
YouTube 32.1% 67,665 2.4s
Vimeo 2.7% 5,591 2.7s
Wistia 0.1% 258 2.8s
Vidyard 0% 7 6.8s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
87% of Google IMA SDK sites pass LCP. Wistia trails 20 points behind, leaving 33% of its sites failing. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
YouTube 32.1%
782.4s
92138ms
870.03
711.9s
531.3s
Vimeo 2.7%
702.7s
95130ms
860.04
632.2s
401.6s
Brightcove 0.6%
822.2s
87143ms
860.05
761.7s
65976ms
Wistia 0.1%
672.8s
93156ms
890.06
632.4s
381.4s
JW Player 0.1%
812.2s
84153ms
790.08
751.8s
661.0s
Google IMA SDK 0.1%
871.8s
74205ms
690.12
911.4s
92582ms
Vidyard 0%
206.8s
60293ms
600.37
206.8s
203.7s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google IMA SDK leads on LCP: 87% of its sites pass. Wistia trails at 67%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
Related signals Font services (4) → Session recording (11) → A/B testing (12) → Ad networks (9) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.