A/B testing impact

Performance impact by ab_testing provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for A/B testing impact

Performance impact by ab_testing provider.

8
Providers ranked
After min-sites filter
22,448
Sites in sample
Combined across all items
2.2s
Best LCP (p75)
Google Optimize
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Google Optimize 2.2s 82.2%
21,150
2 AB Tasty 2.4s 76.8%
117
3 VWO 2.4s 77.9%
475
4 Kameleoon 2.4s 77.2%
129
5 Convert 2.6s 71.6%
210
6 Dynamic Yield 2.6s 71.6%
69
7 Optimizely 2.7s 70.1%
157
8 LaunchDarkly 3.8s 50.7%
141
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Monetate 0% 28 86% 2.3s
Google Optimize 10% 21,150 82% 2.2s
VWO 0.2% 475 78% 2.4s
Kameleoon 0.1% 129 77% 2.4s
AB Tasty 0.1% 117 77% 2.4s
Convert 0.1% 210 72% 2.6s
Dynamic Yield 0% 69 72% 2.6s
Optimizely 0.1% 157 70% 2.7s
LaunchDarkly 0.1% 141 51% 3.8s
Split.io 0% 9 33% 3.3s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

82% of Google Optimize sites pass LCP. LaunchDarkly trails 31 points behind, leaving 49% of its sites failing. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Optimize 10%
822.2s
96104ms
860.05
751.8s
551.3s
VWO 0.2%
782.4s
81179ms
830.05
721.9s
561.1s
Convert 0.1%
722.6s
87181ms
810.07
751.8s
571.3s
Optimizely 0.1%
702.7s
75203ms
770.10
652.2s
471.3s
LaunchDarkly 0.1%
513.8s
77194ms
750.11
512.7s
531.2s
Kameleoon 0.1%
772.4s
73206ms
720.12
721.9s
541.1s
AB Tasty 0.1%
772.4s
84169ms
710.12
711.9s
621.0s
Dynamic Yield 0%
722.6s
49287ms
660.18
751.8s
62963ms
Monetate 0%
862.3s
73209ms
750.10
791.7s
431.0s
Split.io 0%
333.3s
63267ms
440.34
442.6s
56884ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Optimize leads on LCP: 82% of its sites pass. LaunchDarkly trails at 51%. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals Maps (4) → CDN (16) → Chat & messaging (17) → Bot detection (8) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured