1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
7
Providers ranked
After min-sites filter
49,666
Sites in sample
Combined across all items
138ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Tag Manager | 138ms | 91.7% | 43,361 | |
| 2 | Matomo Tag Manager | 140ms | 94.4% | 4,297 | |
| 3 | Tealium iQ | 153ms | 89.3% | 820 | |
| 4 | Piwik PRO Tag Manager | 156ms | 85.1% | 228 | |
| 5 | Adobe Launch/DTM | 192ms | 78.0% | 232 | |
| 6 | Segment | 193ms | 76.3% | 630 | |
| 7 | TagCommander | 226ms | 66.2% | 98 |
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Matomo Tag Manager 4.5% 4,297 140ms
Google Tag Manager 45.7% 43,361 138ms
Tealium iQ 0.9% 820 153ms
Piwik PRO Tag Manager 0.2% 228 156ms
Ensighten 0% 29 169ms
Adobe Launch/DTM 0.2% 232 192ms
Segment 0.7% 630 193ms
TagCommander 0.1% 98 226ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
94% of Matomo Tag Manager sites pass INP. Segment trails 18 points behind. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 45.7%
792.3s
92138ms
870.03
731.9s
551.3s
Matomo Tag Manager 4.5%
842.2s
94140ms
900.01
761.8s
581.1s
Tealium iQ 0.9%
792.3s
89153ms
810.08
801.6s
651.0s
Segment 0.7%
861.9s
76193ms
800.05
861.5s
66897ms
Adobe Launch/DTM 0.2%
652.7s
78192ms
650.18
682.0s
611.0s
Piwik PRO Tag Manager 0.2%
822.2s
85156ms
820.05
761.8s
611.2s
TagCommander 0.1%
642.9s
66226ms
690.15
692.0s
601.1s
Ensighten 0%
503.0s
81169ms
730.11
642.4s
641.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on INP: 94% of its sites pass. Segment trails at 76%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (4) → Analytics (20) → Ad networks (9) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured
Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.