1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
8
Providers ranked
After min-sites filter
105,414
Sites in sample
Combined across all items
139ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Tag Manager | 139ms | 91.5% | 91,896 | |
| 2 | Matomo Tag Manager | 141ms | 94.5% | 9,169 | |
| 3 | Piwik PRO Tag Manager | 152ms | 86.7% | 452 | |
| 4 | Tealium iQ | 154ms | 88.0% | 1,732 | |
| 5 | Ensighten | 165ms | 82.5% | 55 | |
| 6 | Segment | 196ms | 75.4% | 1,402 | |
| 7 | Adobe Launch/DTM | 196ms | 76.6% | 498 | |
| 8 | TagCommander | 202ms | 74.5% | 210 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Matomo Tag Manager 4.3% 9,169 141ms
Google Tag Manager 43.3% 91,896 139ms
Tealium iQ 0.8% 1,732 154ms
Piwik PRO Tag Manager 0.2% 452 152ms
Ensighten 0% 55 165ms
Adobe Launch/DTM 0.2% 498 196ms
Segment 0.7% 1,402 196ms
TagCommander 0.1% 210 202ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
95% of Matomo Tag Manager sites pass INP. TagCommander trails 20 points behind. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.3%
792.3s
92139ms
870.03
721.9s
541.3s
Matomo Tag Manager 4.3%
832.2s
95141ms
900.01
751.8s
571.2s
Tealium iQ 0.8%
812.3s
88154ms
810.08
801.6s
65994ms
Segment 0.7%
881.9s
75196ms
780.06
881.4s
70857ms
Adobe Launch/DTM 0.2%
662.8s
77196ms
630.20
662.0s
591.0s
Piwik PRO Tag Manager 0.2%
852.1s
87152ms
840.03
771.7s
601.1s
TagCommander 0.1%
712.7s
75202ms
730.12
711.9s
621.0s
Ensighten 0%
622.9s
83165ms
710.12
622.2s
671.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on INP: 95% of its sites pass. TagCommander trails at 75%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured
212,308 crawled sites with Chrome field data, representing millions of real page loads. How we measured.