1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
7
Providers ranked
After min-sites filter
94,258
Sites in sample
Combined across all items
138ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Tag Manager | 138ms | 91.6% | 82,239 | |
| 2 | Matomo Tag Manager | 141ms | 94.5% | 8,191 | |
| 3 | Tealium iQ | 153ms | 88.4% | 1,550 | |
| 4 | Piwik PRO Tag Manager | 153ms | 85.8% | 416 | |
| 5 | Adobe Launch/DTM | 196ms | 77.0% | 451 | |
| 6 | Segment | 201ms | 74.9% | 1,231 | |
| 7 | TagCommander | 205ms | 72.5% | 180 |
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Matomo Tag Manager 4.3% 8,191 141ms
Google Tag Manager 43.3% 82,239 138ms
Tealium iQ 0.8% 1,550 153ms
Piwik PRO Tag Manager 0.2% 416 153ms
Ensighten 0% 47 169ms
Adobe Launch/DTM 0.2% 451 196ms
Segment 0.6% 1,231 201ms
TagCommander 0.1% 180 205ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
95% of Matomo Tag Manager sites pass INP. TagCommander trails 23 points behind, leaving 28% of its sites failing. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Matomo Tag Manager 4.3%
832.2s
95141ms
900.01
751.8s
571.2s
TagCommander 0.1%
712.7s
72205ms
730.12
731.9s
611.0s
Piwik PRO Tag Manager 0.2%
852.1s
86153ms
840.03
771.7s
611.1s
Adobe Launch/DTM 0.2%
652.8s
77196ms
630.21
662.0s
581.0s
Google Tag Manager 43.3%
792.3s
92138ms
870.03
721.9s
541.3s
Segment 0.6%
871.9s
75201ms
790.06
871.5s
68870ms
Tealium iQ 0.8%
812.3s
88153ms
810.08
801.6s
65996ms
Ensighten 0%
623.0s
83169ms
700.12
682.0s
70873ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on INP: 95% of its sites pass. TagCommander trails at 72%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.