A/B testing impact

Performance impact by ab_testing provider.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for A/B testing impact

Performance impact by ab_testing provider.

7
Providers ranked
After min-sites filter
11,168
Sites in sample
Combined across all items
104ms
Best INP (p75)
Google Optimize
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Google Optimize 104ms 95.9%
10,546
2 AB Tasty 169ms 87.5%
53
3 Convert 184ms 84.7%
105
4 VWO 190ms 79.9%
246
5 Kameleoon 208ms 68.4%
60
6 Optimizely 214ms 72.4%
82
7 LaunchDarkly 233ms 72.1%
76
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Google Optimize 11.1% 10,546 96% 104ms
AB Tasty 0.1% 53 88% 169ms
Convert 0.1% 105 85% 184ms
Monetate 0% 13 85% 170ms
Split.io 0% 5 80% 185ms
VWO 0.3% 246 80% 190ms
Optimizely 0.1% 82 72% 214ms
LaunchDarkly 0.1% 76 72% 233ms
Kameleoon 0.1% 60 68% 208ms
Dynamic Yield 0% 37 57% 297ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

96% of Google Optimize sites pass INP. VWO trails 16 points behind. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Optimize 11.1%
822.2s
96104ms
860.05
761.8s
551.3s
VWO 0.3%
772.4s
80190ms
840.04
731.9s
541.1s
Convert 0.1%
682.7s
85184ms
770.10
761.8s
571.5s
Optimizely 0.1%
652.9s
72214ms
790.09
652.2s
501.2s
LaunchDarkly 0.1%
493.7s
72233ms
710.20
522.5s
601.1s
Kameleoon 0.1%
752.4s
68208ms
730.11
751.8s
501.1s
AB Tasty 0.1%
822.3s
88169ms
690.12
761.8s
67852ms
Dynamic Yield 0%
662.9s
57297ms
630.18
662.1s
541.2s
Monetate 0%
922.2s
85170ms
770.08
851.7s
391.4s
Split.io 0%
603.3s
80185ms
400.34
602.6s
80579ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Optimize leads on INP: 96% of its sites pass. VWO trails at 80%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals Maps (4) → CDN (15) → Chat & messaging (16) → Bot detection (7) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured