Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
211,278
Sites in sample
Combined across all items
1.7s
Best LCP (p75)
Clicky
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Clicky | 1.7s | 88.3% | 246 | |
| 2 | GoatCounter | 1.7s | 90.2% | 61 | |
| 3 | Plausible | 1.7s | 91.0% | 2,252 | |
| 4 | Chartbeat | 1.9s | 94.7% | 83 | |
| 5 | Snowplow | 1.9s | 85.7% | 3,304 | |
| 6 | Pirsch | 2.1s | 89.5% | 125 | |
| 7 | Matomo | 2.1s | 84.6% | 13,738 | |
| 8 | AT Internet/Piano | 2.2s | 82.7% | 584 | |
| 9 | StatCounter | 2.2s | 82.2% | 339 | |
| 10 | Umami | 2.2s | 78.6% | 938 | |
| 11 | Fathom | 2.2s | 80.6% | 344 | |
| 12 | Simple Analytics | 2.3s | 78.1% | 99 | |
| 13 | Google Analytics 4 | 2.3s | 79.8% | 107,514 | |
| 14 | Universal Analytics | 2.3s | 79.2% | 80,431 | |
| 15 | Amplitude | 2.4s | 76.4% | 185 | |
| 16 | PostHog | 2.4s | 77.8% | 325 | |
| 17 | Adobe Analytics | 2.7s | 69.2% | 488 | |
| 18 | Mixpanel | 2.9s | 70.0% | 134 | |
| 19 | Heap | 2.9s | 66.2% | 88 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Parsely 0% 42 1.8s
Chartbeat 0% 83 1.9s
Plausible 1.1% 2,252 1.7s
GoatCounter 0% 61 1.7s
Pirsch 0.1% 125 2.1s
Clicky 0.1% 246 1.7s
Snowplow 1.6% 3,304 1.9s
Matomo 6.5% 13,738 2.1s
AT Internet/Piano 0.3% 584 2.2s
StatCounter 0.2% 339 2.2s
Fathom 0.2% 344 2.2s
Google Analytics 4 51% 107,514 2.3s
Universal Analytics 38.1% 80,431 2.3s
Umami 0.4% 938 2.2s
Simple Analytics 0% 99 2.3s
PostHog 0.2% 325 2.4s
Amplitude 0.1% 185 2.4s
Mixpanel 0.1% 134 2.9s
Adobe Analytics 0.2% 488 2.7s
Heap 0% 88 2.9s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
91% of Plausible sites pass LCP. Adobe Analytics trails 22 points behind, leaving 31% of its sites failing. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 51%
802.3s
92136ms
870.03
731.9s
561.2s
Universal Analytics 38.1%
792.3s
92137ms
880.03
721.9s
541.3s
Matomo 6.5%
852.1s
93140ms
890.02
771.7s
601.1s
Snowplow 1.6%
861.9s
93127ms
890.01
831.5s
74820ms
Plausible 1.1%
911.7s
95114ms
920.01
871.4s
77751ms
Umami 0.4%
792.2s
89140ms
880.02
791.7s
75802ms
AT Internet/Piano 0.3%
832.2s
87153ms
850.06
801.7s
70881ms
Adobe Analytics 0.2%
692.7s
75200ms
660.18
691.9s
63997ms
Fathom 0.2%
812.2s
95127ms
880.03
741.8s
621.0s
StatCounter 0.2%
822.2s
86144ms
890.02
751.8s
591.2s
PostHog 0.2%
782.4s
79180ms
870.06
692.0s
451.3s
Clicky 0.1%
881.7s
100105ms
900.08
831.4s
72922ms
Amplitude 0.1%
762.4s
77191ms
820.08
791.7s
68929ms
Mixpanel 0.1%
702.9s
82175ms
760.09
741.8s
611.0s
Pirsch 0.1%
902.1s
97133ms
720.18
941.5s
53923ms
Simple Analytics 0%
782.3s
89124ms
890.01
712.0s
541.2s
Heap 0%
662.9s
59230ms
750.10
652.2s
501.2s
Chartbeat 0%
951.9s
75200ms
670.12
911.5s
80612ms
GoatCounter 0%
901.7s
100111ms
950.03
911.5s
81633ms
Parsely 0%
971.8s
83193ms
300.20
811.8s
65935ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Plausible leads on LCP: 91% of its sites pass. Adobe Analytics trails at 69%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.