The State of Web Vitals

Analytics impact

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

15
Providers ranked
After min-sites filter
100,052
Sites in sample
Combined across all items
1.7s
Best LCP (p75)
Plausible
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Plausible 1.7s 92.3%
1,037
2 Snowplow 1.9s 85.9%
1,549
3 Clicky 1.9s 85.2%
133
4 Matomo 2.1s 85.0%
6,539
5 Pirsch 2.1s 91.2%
53
6 StatCounter 2.2s 81.0%
158
7 AT Internet/Piano 2.2s 81.4%
265
8 Umami 2.3s 77.4%
416
9 Google Analytics 4 2.3s 80.1%
50,965
10 Universal Analytics 2.3s 79.4%
38,198
11 Amplitude 2.4s 76.7%
99
12 Fathom 2.4s 77.8%
167
13 PostHog 2.5s 75.2%
177
14 Adobe Analytics 2.7s 67.9%
237
15 Mixpanel 3.3s 61.9%
59
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Chartbeat 0% 41 95% 1.9s
Parsely 0% 18 94% 1.8s
Plausible 1.1% 1,037 92% 1.7s
Pirsch 0.1% 53 91% 2.1s
Snowplow 1.6% 1,549 86% 1.9s
GoatCounter 0% 29 86% 1.5s
Clicky 0.1% 133 85% 1.9s
Matomo 6.9% 6,539 85% 2.1s
Simple Analytics 0.1% 49 83% 1.7s
AT Internet/Piano 0.3% 265 81% 2.2s
StatCounter 0.2% 158 81% 2.2s
Google Analytics 4 53.7% 50,965 80% 2.3s
Universal Analytics 40.2% 38,198 79% 2.3s
Fathom 0.2% 167 78% 2.4s
Umami 0.4% 416 77% 2.3s
Amplitude 0.1% 99 77% 2.4s
PostHog 0.2% 177 75% 2.5s
Adobe Analytics 0.2% 237 68% 2.7s
Mixpanel 0.1% 59 62% 3.3s
Heap 0% 42 56% 3.1s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

92% of Plausible sites pass LCP. Adobe Analytics trails 24 points behind, leaving 32% of its sites failing. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Analytics 4 53.7%
802.3s
92136ms
870.03
741.8s
561.2s
Universal Analytics 40.2%
792.3s
92136ms
880.03
731.9s
551.3s
Matomo 6.9%
852.1s
93141ms
890.02
781.7s
611.1s
Snowplow 1.6%
861.9s
94125ms
880.02
831.5s
73833ms
Plausible 1.1%
921.7s
95116ms
940.01
871.4s
78745ms
Umami 0.4%
772.3s
90143ms
880.02
791.6s
73928ms
AT Internet/Piano 0.3%
812.2s
84163ms
850.06
761.7s
67906ms
Adobe Analytics 0.2%
682.7s
74203ms
660.18
682.0s
631.0s
PostHog 0.2%
752.5s
77187ms
820.07
642.1s
431.4s
Fathom 0.2%
782.4s
98127ms
860.03
672.1s
501.4s
StatCounter 0.2%
812.2s
84146ms
940.01
781.7s
551.3s
Clicky 0.1%
851.9s
100104ms
880.07
771.5s
701.1s
Amplitude 0.1%
772.4s
71227ms
810.07
801.7s
71881ms
Mixpanel 0.1%
623.3s
82182ms
760.08
642.3s
641.0s
Pirsch 0.1%
912.1s
93133ms
680.30
941.5s
53927ms
Simple Analytics 0.1%
831.7s
93113ms
970.00
801.5s
631.1s
Heap 0%
563.1s
64218ms
850.08
652.5s
551.2s
Chartbeat 0%
951.9s
64240ms
650.13
921.5s
76601ms
GoatCounter 0%
861.5s
100106ms
910.03
911.3s
81633ms
Parsely 0%
941.8s
88192ms
290.19
821.7s
59948ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Plausible leads on LCP: 92% of its sites pass. Adobe Analytics trails at 68%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured