Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
190,340
Sites in sample
Combined across all items
1.6s
Best LCP (p75)
GoatCounter
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | GoatCounter | 1.6s | 91.9% | 56 | |
| 2 | Clicky | 1.7s | 87.9% | 225 | |
| 3 | Plausible | 1.7s | 91.5% | 2,015 | |
| 4 | Chartbeat | 1.9s | 94.1% | 76 | |
| 5 | Snowplow | 1.9s | 86.0% | 3,010 | |
| 6 | Pirsch | 2.1s | 88.4% | 114 | |
| 7 | Matomo | 2.1s | 84.7% | 12,405 | |
| 8 | AT Internet/Piano | 2.2s | 83.2% | 528 | |
| 9 | StatCounter | 2.2s | 81.1% | 308 | |
| 10 | Fathom | 2.2s | 80.5% | 315 | |
| 11 | Simple Analytics | 2.3s | 76.5% | 92 | |
| 12 | Google Analytics 4 | 2.3s | 79.7% | 96,761 | |
| 13 | Universal Analytics | 2.3s | 79.1% | 72,513 | |
| 14 | Umami | 2.4s | 77.2% | 826 | |
| 15 | Amplitude | 2.4s | 77.0% | 169 | |
| 16 | PostHog | 2.4s | 77.7% | 295 | |
| 17 | Mixpanel | 2.7s | 70.5% | 117 | |
| 18 | Adobe Analytics | 2.7s | 68.3% | 442 | |
| 19 | Heap | 3.0s | 64.8% | 73 |
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Parsely 0% 36 1.8s
Chartbeat 0% 76 1.9s
GoatCounter 0% 56 1.6s
Plausible 1.1% 2,015 1.7s
Pirsch 0.1% 114 2.1s
Clicky 0.1% 225 1.7s
Snowplow 1.6% 3,010 1.9s
Matomo 6.5% 12,405 2.1s
AT Internet/Piano 0.3% 528 2.2s
StatCounter 0.2% 308 2.2s
Fathom 0.2% 315 2.2s
Google Analytics 4 50.9% 96,761 2.3s
Universal Analytics 38.1% 72,513 2.3s
PostHog 0.2% 295 2.4s
Umami 0.4% 826 2.4s
Amplitude 0.1% 169 2.4s
Simple Analytics 0% 92 2.3s
Mixpanel 0.1% 117 2.7s
Adobe Analytics 0.2% 442 2.7s
Heap 0% 73 3.0s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
92% of Plausible sites pass LCP. Adobe Analytics trails 24 points behind, leaving 32% of its sites failing. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Snowplow 1.6%
861.9s
94126ms
890.01
831.5s
74816ms
Pirsch 0.1%
882.1s
96133ms
710.18
931.5s
49928ms
Chartbeat 0%
941.9s
74220ms
660.12
911.5s
79601ms
PostHog 0.2%
782.4s
80177ms
860.06
692.0s
451.3s
Adobe Analytics 0.2%
682.7s
75197ms
650.18
691.9s
62997ms
AT Internet/Piano 0.3%
832.2s
87156ms
860.06
801.7s
70862ms
Amplitude 0.1%
772.4s
75195ms
820.08
791.7s
70927ms
GoatCounter 0%
921.6s
100115ms
950.03
921.4s
84630ms
Matomo 6.5%
852.1s
93140ms
890.02
771.7s
601.1s
Universal Analytics 38.1%
792.3s
92136ms
880.03
721.9s
541.3s
Google Analytics 4 50.9%
802.3s
92136ms
870.03
731.9s
561.2s
Plausible 1.1%
921.7s
95114ms
930.01
871.4s
77749ms
Umami 0.4%
772.4s
89140ms
880.02
781.7s
75792ms
Fathom 0.2%
812.2s
95127ms
890.02
741.8s
611.1s
Mixpanel 0.1%
702.7s
84170ms
750.10
731.8s
611.0s
StatCounter 0.2%
812.2s
87144ms
890.02
761.8s
581.2s
Clicky 0.1%
881.7s
100109ms
900.08
821.4s
71951ms
Simple Analytics 0%
762.3s
88127ms
880.01
712.0s
571.2s
Heap 0%
653.0s
61238ms
760.10
612.3s
531.2s
Parsely 0%
971.8s
90189ms
320.21
841.8s
65940ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Plausible leads on LCP: 92% of its sites pass. Adobe Analytics trails at 68%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.