Analytics impact

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

19
Providers ranked
After min-sites filter
190,340
Sites in sample
Combined across all items
1.6s
Best LCP (p75)
GoatCounter
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 GoatCounter 1.6s 91.9%
56
2 Clicky 1.7s 87.9%
225
3 Plausible 1.7s 91.5%
2,015
4 Chartbeat 1.9s 94.1%
76
5 Snowplow 1.9s 86.0%
3,010
6 Pirsch 2.1s 88.4%
114
7 Matomo 2.1s 84.7%
12,405
8 AT Internet/Piano 2.2s 83.2%
528
9 StatCounter 2.2s 81.1%
308
10 Fathom 2.2s 80.5%
315
11 Simple Analytics 2.3s 76.5%
92
12 Google Analytics 4 2.3s 79.7%
96,761
13 Universal Analytics 2.3s 79.1%
72,513
14 Umami 2.4s 77.2%
826
15 Amplitude 2.4s 77.0%
169
16 PostHog 2.4s 77.7%
295
17 Mixpanel 2.7s 70.5%
117
18 Adobe Analytics 2.7s 68.3%
442
19 Heap 3.0s 64.8%
73
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Parsely 0% 36 97% 1.8s
Chartbeat 0% 76 94% 1.9s
GoatCounter 0% 56 92% 1.6s
Plausible 1.1% 2,015 92% 1.7s
Pirsch 0.1% 114 88% 2.1s
Clicky 0.1% 225 88% 1.7s
Snowplow 1.6% 3,010 86% 1.9s
Matomo 6.5% 12,405 85% 2.1s
AT Internet/Piano 0.3% 528 83% 2.2s
StatCounter 0.2% 308 81% 2.2s
Fathom 0.2% 315 81% 2.2s
Google Analytics 4 50.9% 96,761 80% 2.3s
Universal Analytics 38.1% 72,513 79% 2.3s
PostHog 0.2% 295 78% 2.4s
Umami 0.4% 826 77% 2.4s
Amplitude 0.1% 169 77% 2.4s
Simple Analytics 0% 92 76% 2.3s
Mixpanel 0.1% 117 70% 2.7s
Adobe Analytics 0.2% 442 68% 2.7s
Heap 0% 73 65% 3.0s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

92% of Plausible sites pass LCP. Adobe Analytics trails 24 points behind, leaving 32% of its sites failing. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Snowplow 1.6%
861.9s
94126ms
890.01
831.5s
74816ms
Pirsch 0.1%
882.1s
96133ms
710.18
931.5s
49928ms
Chartbeat 0%
941.9s
74220ms
660.12
911.5s
79601ms
PostHog 0.2%
782.4s
80177ms
860.06
692.0s
451.3s
Adobe Analytics 0.2%
682.7s
75197ms
650.18
691.9s
62997ms
AT Internet/Piano 0.3%
832.2s
87156ms
860.06
801.7s
70862ms
Amplitude 0.1%
772.4s
75195ms
820.08
791.7s
70927ms
GoatCounter 0%
921.6s
100115ms
950.03
921.4s
84630ms
Matomo 6.5%
852.1s
93140ms
890.02
771.7s
601.1s
Universal Analytics 38.1%
792.3s
92136ms
880.03
721.9s
541.3s
Google Analytics 4 50.9%
802.3s
92136ms
870.03
731.9s
561.2s
Plausible 1.1%
921.7s
95114ms
930.01
871.4s
77749ms
Umami 0.4%
772.4s
89140ms
880.02
781.7s
75792ms
Fathom 0.2%
812.2s
95127ms
890.02
741.8s
611.1s
Mixpanel 0.1%
702.7s
84170ms
750.10
731.8s
611.0s
StatCounter 0.2%
812.2s
87144ms
890.02
761.8s
581.2s
Clicky 0.1%
881.7s
100109ms
900.08
821.4s
71951ms
Simple Analytics 0%
762.3s
88127ms
880.01
712.0s
571.2s
Heap 0%
653.0s
61238ms
760.10
612.3s
531.2s
Parsely 0%
971.8s
90189ms
320.21
841.8s
65940ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Plausible leads on LCP: 92% of its sites pass. Adobe Analytics trails at 68%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured