The State of Web Vitals

LCP element type

What the LCP element is: image, background image, text, or video.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for LCP element type

What the LCP element is: image, background image, text, or video.

5
Categories
176,759 sites
42.2%
Top share
img
87ms
Top INP
Median for img

The LCP is an img element on 42.2% of sites. On 29.1% it is a CSS background image.

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
2

LCP element type who uses what, and how fast each group loads

Median INP
0
100ms
200ms
300ms
400ms
500ms
background-image86ms29% of sites
text86ms26% of sites
img87ms42% of sites
video90ms2% of sites
svg110ms0% of sites
VariantShare of sitesMedian
background-image 51,418 sites
29%
86ms
text 46,481 sites
26%
86ms
img 74,584 sites
42%
87ms
video 4,274 sites
2%
90ms
svg 2 sites
0%
110ms

Little daylight between the groups: every variant sits near 86ms median INP. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing INP per LCP element type which group passes the INP most often

VariantSitesPassing INPINP
Svg 0% 2 100% 110ms
Video 2.4% 4,274 97% 90ms
Background-image 29.1% 51,418 96% 86ms
Img 42.2% 74,584 94% 87ms
Text 26.3% 46,481 93% 86ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

No variant stands out: pass rates sit between 93% and 97%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv
4

Why this matters for the Core Web Vitals, and where to start fixing it

What the LCP element is decides the playbook. An img can be prioritized, preloaded and right-sized. A CSS background image has a discovery problem first: the browser cannot see it until the CSS applies. Text means rendering waits on a font, not an image. Video means the poster frame is the candidate to optimize.

Text LCP is the underrated option. A headline renders as soon as its font is ready, no megabytes involved. A fast headline beats a slow hero, and a site gets to choose which one it leads with.

Go fix it Background images are evil → Keep text visible during font load → Optimize the LCP image →
Related signals LCP loading attribute → LCP image format → LCP origin → LCP priority hint → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured