The State of Web Vitals

LCP element type

What the LCP element is: image, background image, text, or video.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for LCP element type

What the LCP element is: image, background image, text, or video.

5
Categories
90,431 sites
43.2%
Top share
img
99ms
Top INP
Median for img

The LCP is an img element on 43.2% of sites. On 29.9% it is a CSS background image.

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
2

LCP element type who uses what, and how fast each group loads

Median INP
0
100ms
200ms
300ms
400ms
500ms
background-image96ms30% of sites
img99ms43% of sites
text101ms25% of sites
video104ms2% of sites
VariantShare of sitesMedian
background-image 27,014 sites
30%
96ms
img 39,050 sites
43%
99ms
text 22,163 sites
25%
101ms
video 2,202 sites
2%
104ms

Little daylight between the groups: every variant sits near 96ms median INP. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing INP per LCP element type which group passes the INP most often

VariantSitesPassing INPINP
Video 2.4% 2,202 95% 104ms
Background-image 29.9% 27,014 94% 96ms
Img 43.2% 39,050 92% 99ms
Text 24.5% 22,163 90% 101ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

95% of Video sites pass INP. Text trails 5 points behind. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
4

Why this matters for the Core Web Vitals, and where to start fixing it

What the LCP element is decides the playbook. An img can be prioritized, preloaded and right-sized. A CSS background image has a discovery problem first: the browser cannot see it until the CSS applies. Text means rendering waits on a font, not an image. Video means the poster frame is the candidate to optimize.

Text LCP is the underrated option. A headline renders as soon as its font is ready, no megabytes involved. A fast headline beats a slow hero, and a site gets to choose which one it leads with.

How does this affect the Core Web Vitals?

LCP element type correlates with the LCP. With Img, 85% of sites pass the LCP. With Background-image, 78% do.

Go fix it Background images are evil → Keep text visible during font load → Optimize the LCP image →
Related signals LCP loading attribute → LCP image format → LCP origin → LCP priority hint → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured