1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
3
Providers ranked
After min-sites filter
1,506
Sites in sample
Combined across all items
136ms
Best INP (p75)
Tealium AudienceStream
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Tealium AudienceStream | 136ms | 92.7% | 820 | |
| 2 | Segment | 152ms | 81.0% | 632 | |
| 3 | Bloomreach | 187ms | 78.8% | 54 |
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
RudderStack 0% 30 138ms
Tealium AudienceStream 0.9% 820 136ms
Segment 0.7% 632 152ms
Bloomreach 0.1% 54 187ms
Treasure Data 0% 21 335ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
93% of Tealium AudienceStream sites pass INP. Segment trails 12 points behind. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.9%
802.3s
93136ms
790.08
811.6s
641.0s
Segment 0.7%
901.8s
81152ms
800.05
881.4s
69867ms
Bloomreach 0.1%
722.6s
79187ms
850.06
761.7s
571.1s
RudderStack 0%
932.1s
96138ms
870.05
771.7s
401.1s
Treasure Data 0%
263.7s
58335ms
350.94
302.4s
161.3s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tealium AudienceStream leads on INP: 93% of its sites pass. Segment trails at 81%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
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Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.