Customer data platforms impact

Performance impact by cdp provider.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Customer data platforms impact

Performance impact by cdp provider.

3
Providers ranked
After min-sites filter
1,506
Sites in sample
Combined across all items
2.0s
Best LCP (p75)
Tealium AudienceStream
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Tealium AudienceStream 2.0s 85.1%
820
2 Segment 2.1s 87.4%
632
3 Bloomreach 2.5s 71.7%
54
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
RudderStack 0% 30 92% 1.8s
Segment 0.7% 632 87% 2.1s
Tealium AudienceStream 0.9% 820 85% 2.0s
Treasure Data 0% 21 78% 2.2s
Bloomreach 0.1% 54 72% 2.5s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

No provider stands out: pass rates sit between 85% and 87%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.9%
852.0s
9879ms
710.12
861.4s
67928ms
Segment 0.7%
872.1s
9887ms
750.11
821.6s
671.0s
Bloomreach 0.1%
722.5s
98125ms
850.08
761.7s
67946ms
RudderStack 0%
921.8s
10071ms
860.05
931.4s
57941ms
Treasure Data 0%
782.2s
88196ms
700.14
701.7s
56950ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Segment leads on LCP: 87% of its sites pass. Tealium AudienceStream trails at 85%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (22) → Bot detection (7) → Email marketing (7) → Marketing pixels (10) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured