Marketing pixels impact: 10 providers ranked | The State of Web Vitals 2026

LCP INP CLS

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Providers ranked

After min-sites filter

70,685

Sites in sample

Combined across all items

0.02

Best CLS (p75)

Quora Pixel

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	Quora Pixel	0.02	87.7%	73
2	LinkedIn Insight	0.03	87.3%	2,700
3	Google Ads Conversion	0.03	86.8%	23,164
4	TikTok Pixel	0.04	86.4%	2,586
5	Microsoft/Bing UET	0.04	85.9%	15,280
6	Meta Pixel	0.04	86.7%	24,578
7	Twitter/X Pixel	0.05	83.7%	291
8	Snapchat Pixel	0.06	82.8%	469
9	Pinterest Tag	0.06	83.4%	1,265
10	Reddit Pixel	0.07	83.7%	279

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Quora Pixel 0% 73 88% 0.02

LinkedIn Insight 1.4% 2,700 87% 0.03

Google Ads Conversion 12.2% 23,164 87% 0.03

Meta Pixel 12.9% 24,578 87% 0.04

TikTok Pixel 1.4% 2,586 86% 0.04

Microsoft/Bing UET 8% 15,280 86% 0.04

Twitter/X Pixel 0.2% 291 84% 0.05

Reddit Pixel 0.1% 279 84% 0.07

Pinterest Tag 0.7% 1,265 83% 0.06

Snapchat Pixel 0.2% 469 83% 0.06

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 83% and 87%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

Google Ads Conversion 12.2%

762.4s

91147ms

870.03

702.0s

521.3s

LinkedIn Insight 1.4%

732.6s

88159ms

870.03

642.1s

451.4s

Snapchat Pixel 0.2%

772.4s

74202ms

830.06

741.8s

65963ms

Pinterest Tag 0.7%

762.5s

84171ms

830.06

702.0s

481.4s

Twitter/X Pixel 0.2%

742.6s

71210ms

840.05

692.0s

541.2s

Reddit Pixel 0.1%

732.6s

73204ms

840.07

662.1s

511.2s

Microsoft/Bing UET 8%

792.4s

90149ms

860.04

731.9s

541.2s

Meta Pixel 12.9%

782.4s

90150ms

870.04

721.9s

551.3s

TikTok Pixel 1.4%

792.3s

79187ms

860.04

771.7s

66997ms

Quora Pixel 0%

862.2s

84161ms

880.02

771.8s

551.1s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Ads Conversion leads on CLS: 87% of its sites pass. Pinterest Tag trails at 83%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv

Related signals JS libraries (25) → Reviews (8) → Email marketing (8) → Consent platforms (16) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured