Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

10
Providers ranked
After min-sites filter
78,631
Sites in sample
Combined across all items
0.02
Best CLS (p75)
Quora Pixel
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Quora Pixel 0.02 87.3%
82
2 LinkedIn Insight 0.03 87.6%
2,998
3 Google Ads Conversion 0.03 87.1%
25,804
4 Microsoft/Bing UET 0.04 86.2%
17,060
5 Meta Pixel 0.04 86.8%
27,243
6 TikTok Pixel 0.05 86.6%
2,876
7 Reddit Pixel 0.06 85.1%
309
8 Twitter/X Pixel 0.06 84.2%
327
9 Snapchat Pixel 0.06 83.3%
529
10 Pinterest Tag 0.06 84.0%
1,403
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
LinkedIn Insight 1.4% 2,998 88% 0.03
Quora Pixel 0% 82 87% 0.02
Google Ads Conversion 12.2% 25,804 87% 0.03
Meta Pixel 12.9% 27,243 87% 0.04
TikTok Pixel 1.4% 2,876 87% 0.05
Microsoft/Bing UET 8.1% 17,060 86% 0.04
Reddit Pixel 0.1% 309 85% 0.06
Twitter/X Pixel 0.2% 327 84% 0.06
Pinterest Tag 0.7% 1,403 84% 0.06
Snapchat Pixel 0.3% 529 83% 0.06
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

88% of LinkedIn Insight sites pass CLS. Snapchat Pixel trails 5 points behind. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
792.4s
90151ms
870.04
731.9s
551.3s
Google Ads Conversion 12.2%
772.4s
91148ms
870.03
702.0s
531.3s
Microsoft/Bing UET 8.1%
792.3s
90150ms
860.04
731.9s
541.2s
LinkedIn Insight 1.4%
732.6s
88158ms
880.03
642.1s
461.4s
TikTok Pixel 1.4%
802.3s
79191ms
870.05
771.7s
66984ms
Pinterest Tag 0.7%
772.4s
82174ms
840.06
701.9s
471.4s
Snapchat Pixel 0.3%
782.4s
75200ms
830.06
751.8s
65945ms
Twitter/X Pixel 0.2%
752.5s
72206ms
840.06
702.0s
561.1s
Reddit Pixel 0.1%
742.5s
73205ms
850.06
672.1s
511.2s
Quora Pixel 0%
862.2s
84161ms
870.02
781.7s
551.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

LinkedIn Insight leads on CLS: 88% of its sites pass. Snapchat Pixel trails at 83%. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured