The State of Web Vitals

Tag managers impact

Tag managers ranked by their performance impact.

Field data PhoneDesktopAll Scope All sites November 2026 edition · All devices field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Tag managers impact

Tag managers ranked by their performance impact.

8
Providers ranked
After min-sites filter
106,242
Sites in sample
Combined across all items
0.04
Best CLS (p75)
Matomo Tag Manager
The State of Web Vitals · November 2026 · 213,971 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Matomo Tag Manager 0.04 88.3%
9,254
2 Google Tag Manager 0.05 86.0%
92,602
3 Piwik PRO Tag Manager 0.06 82.3%
454
4 Segment 0.07 78.6%
1,417
5 Tealium iQ 0.08 79.2%
1,748
6 TagCommander 0.10 77.6%
210
7 Ensighten 0.17 66.7%
55
8 Adobe Launch/DTM 0.21 59.7%
502
The State of Web Vitals · November 2026 · 213,971 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Matomo Tag Manager 4.3% 9,254 88% 0.04
Google Tag Manager 43.3% 92,602 86% 0.05
Piwik PRO Tag Manager 0.2% 454 82% 0.06
Tealium iQ 0.8% 1,748 79% 0.08
Segment 0.7% 1,417 79% 0.07
TagCommander 0.1% 210 78% 0.10
Ensighten 0% 55 67% 0.17
Adobe Launch/DTM 0.2% 502 60% 0.21
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

88% of Matomo Tag Manager sites pass CLS. Adobe Launch/DTM trails 28 points behind, leaving 40% of its sites failing. computed

The State of Web Vitals · November 2026 · 213,971 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.3%
802.3s
95116ms
860.05
731.9s
541.3s
Matomo Tag Manager 4.3%
832.1s
97120ms
880.04
761.8s
561.2s
Tealium iQ 0.8%
822.2s
93133ms
790.08
811.6s
641.0s
Segment 0.7%
911.8s
80155ms
790.07
901.3s
73820ms
Adobe Launch/DTM 0.2%
712.6s
83177ms
600.21
711.9s
611.0s
Piwik PRO Tag Manager 0.2%
852.0s
95127ms
820.06
801.7s
621.1s
TagCommander 0.1%
752.5s
87141ms
780.10
761.7s
621.1s
Ensighten 0%
692.8s
89155ms
670.17
651.9s
631.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Matomo Tag Manager leads on CLS: 88% of its sites pass. Adobe Launch/DTM trails at 60%. computed

The State of Web Vitals · November 2026 · 213,971 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 213,971 crawled sites with Chrome field data, representing millions of real page loads · How we measured