Tag managers impact: 7 providers ranked | The State of Web Vitals 2026

LCP INP CLS

At a glance the headline numbers for Tag managers impact

Tag managers ranked by their performance impact.

Providers ranked

After min-sites filter

49,666

Sites in sample

Combined across all items

0.04

Best CLS (p75)

Matomo Tag Manager

The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	Matomo Tag Manager	0.04	87.9%	4,297
2	Segment	0.05	80.1%	630
3	Google Tag Manager	0.05	86.1%	43,361
4	Piwik PRO Tag Manager	0.07	80.3%	228
5	Tealium iQ	0.08	79.4%	820
6	TagCommander	0.11	74.7%	98
7	Adobe Launch/DTM	0.21	61.2%	232

The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Matomo Tag Manager 4.5% 4,297 88% 0.04

Google Tag Manager 45.7% 43,361 86% 0.05

Piwik PRO Tag Manager 0.2% 228 80% 0.07

Segment 0.7% 630 80% 0.05

Tealium iQ 0.9% 820 79% 0.08

TagCommander 0.1% 98 75% 0.11

Ensighten 0% 29 71% 0.18

Adobe Launch/DTM 0.2% 232 61% 0.21

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

88% of Matomo Tag Manager sites pass CLS. Adobe Launch/DTM trails 27 points behind, leaving 39% of its sites failing. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

Google Tag Manager 45.7%

802.3s

95116ms

860.05

741.8s

541.3s

Matomo Tag Manager 4.5%

832.1s

97120ms

880.04

771.7s

571.2s

Tealium iQ 0.9%

802.3s

93136ms

790.08

811.6s

641.0s

Segment 0.7%

901.8s

81152ms

800.05

881.4s

69865ms

Adobe Launch/DTM 0.2%

712.6s

85172ms

610.21

721.9s

631.0s

Piwik PRO Tag Manager 0.2%

812.2s

96124ms

800.07

781.7s

591.2s

TagCommander 0.1%

682.6s

82178ms

750.11

721.9s

621.1s

Ensighten 0%

642.8s

86159ms

710.18

642.1s

571.2s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Matomo Tag Manager leads on CLS: 88% of its sites pass. Adobe Launch/DTM trails at 61%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv

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Related signals Video (7) → Push notifications (4) → Analytics (20) → Ad networks (9) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured