1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
7
Providers ranked
After min-sites filter
49,666
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Segment
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Segment | 1.8s | 89.5% | 630 | |
| 2 | Matomo Tag Manager | 2.1s | 83.4% | 4,297 | |
| 3 | Piwik PRO Tag Manager | 2.2s | 81.2% | 228 | |
| 4 | Tealium iQ | 2.3s | 80.4% | 820 | |
| 5 | Google Tag Manager | 2.3s | 80.3% | 43,361 | |
| 6 | TagCommander | 2.6s | 68.4% | 98 | |
| 7 | Adobe Launch/DTM | 2.6s | 70.8% | 232 |
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Segment 0.7% 630 1.8s
Matomo Tag Manager 4.5% 4,297 2.1s
Piwik PRO Tag Manager 0.2% 228 2.2s
Tealium iQ 0.9% 820 2.3s
Google Tag Manager 45.7% 43,361 2.3s
Adobe Launch/DTM 0.2% 232 2.6s
TagCommander 0.1% 98 2.6s
Ensighten 0% 29 2.8s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
90% of Segment sites pass LCP. Adobe Launch/DTM trails 19 points behind, leaving 29% of its sites failing. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 45.7%
802.3s
95116ms
860.05
741.8s
541.3s
Matomo Tag Manager 4.5%
832.1s
97120ms
880.04
771.7s
571.2s
Tealium iQ 0.9%
802.3s
93136ms
790.08
811.6s
641.0s
Segment 0.7%
901.8s
81152ms
800.05
881.4s
69865ms
Adobe Launch/DTM 0.2%
712.6s
85172ms
610.21
721.9s
631.0s
Piwik PRO Tag Manager 0.2%
812.2s
96124ms
800.07
781.7s
591.2s
TagCommander 0.1%
682.6s
82178ms
750.11
721.9s
621.1s
Ensighten 0%
642.8s
86159ms
710.18
642.1s
571.2s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Segment leads on LCP: 90% of its sites pass. Adobe Launch/DTM trails at 71%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (4) → Analytics (20) → Ad networks (9) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured
Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.