1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
8
Providers ranked
After min-sites filter
104,735
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Segment
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Segment | 1.8s | 90.5% | 1,389 | |
| 2 | Piwik PRO Tag Manager | 2.0s | 84.5% | 448 | |
| 3 | Matomo Tag Manager | 2.1s | 83.1% | 9,104 | |
| 4 | Tealium iQ | 2.2s | 81.8% | 1,721 | |
| 5 | Google Tag Manager | 2.3s | 80.0% | 91,315 | |
| 6 | TagCommander | 2.5s | 74.7% | 207 | |
| 7 | Adobe Launch/DTM | 2.6s | 70.3% | 496 | |
| 8 | Ensighten | 2.8s | 68.5% | 55 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Segment 0.7% 1,389 1.8s
Piwik PRO Tag Manager 0.2% 448 2.0s
Matomo Tag Manager 4.3% 9,104 2.1s
Tealium iQ 0.8% 1,721 2.2s
Google Tag Manager 43.3% 91,315 2.3s
TagCommander 0.1% 207 2.5s
Adobe Launch/DTM 0.2% 496 2.6s
Ensighten 0% 55 2.8s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
91% of Segment sites pass LCP. Adobe Launch/DTM trails 21 points behind, leaving 30% of its sites failing. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.3%
802.3s
95116ms
860.05
731.9s
541.3s
Matomo Tag Manager 4.3%
832.1s
97120ms
880.04
761.8s
561.2s
Tealium iQ 0.8%
822.2s
93133ms
790.08
811.6s
641.0s
Segment 0.7%
911.8s
80155ms
790.07
891.4s
73829ms
Adobe Launch/DTM 0.2%
702.6s
83177ms
600.21
711.9s
611.0s
Piwik PRO Tag Manager 0.2%
852.0s
96125ms
820.06
811.7s
621.1s
TagCommander 0.1%
752.5s
87143ms
780.10
761.7s
621.1s
Ensighten 0%
692.8s
89155ms
670.17
651.9s
631.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Segment leads on LCP: 91% of its sites pass. Adobe Launch/DTM trails at 70%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.