1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
8
Providers ranked
After min-sites filter
104,735
Sites in sample
Combined across all items
0.01
Best CLS (p75)
Matomo Tag Manager
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by CLS at p75, fastest first
| # | Provider | CLS p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Matomo Tag Manager | 0.01 | 89.8% | 9,104 | |
| 2 | Google Tag Manager | 0.03 | 87.1% | 91,315 | |
| 3 | Piwik PRO Tag Manager | 0.04 | 83.8% | 448 | |
| 4 | Segment | 0.06 | 78.2% | 1,389 | |
| 5 | Tealium iQ | 0.08 | 80.9% | 1,721 | |
| 6 | Ensighten | 0.12 | 71.4% | 55 | |
| 7 | TagCommander | 0.12 | 73.3% | 207 | |
| 8 | Adobe Launch/DTM | 0.19 | 62.9% | 496 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing CLS per provider which group passes the CLS most often
ProviderSitesPassing CLSp75
Matomo Tag Manager 4.3% 9,104 0.01
Google Tag Manager 43.3% 91,315 0.03
Piwik PRO Tag Manager 0.2% 448 0.04
Tealium iQ 0.8% 1,721 0.08
Segment 0.7% 1,389 0.06
TagCommander 0.1% 207 0.12
Ensighten 0% 55 0.12
Adobe Launch/DTM 0.2% 496 0.19
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site
90% of Matomo Tag Manager sites pass CLS. Adobe Launch/DTM trails 27 points behind, leaving 37% of its sites failing. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.3%
792.3s
92139ms
870.03
721.9s
541.3s
Matomo Tag Manager 4.3%
832.2s
95141ms
900.01
751.8s
571.2s
Tealium iQ 0.8%
812.3s
88154ms
810.08
801.6s
65993ms
Segment 0.7%
881.9s
75197ms
780.06
881.4s
70857ms
Adobe Launch/DTM 0.2%
662.8s
77196ms
630.19
662.0s
591.0s
Piwik PRO Tag Manager 0.2%
852.1s
87153ms
840.04
771.7s
601.1s
TagCommander 0.1%
702.7s
74203ms
730.12
721.9s
621.0s
Ensighten 0%
622.9s
83165ms
710.12
622.2s
671.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on CLS: 90% of its sites pass. Adobe Launch/DTM trails at 63%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.