Tag managers impact: 7 providers ranked | The State of Web Vitals 2026

LCP INP CLS

At a glance the headline numbers for Tag managers impact

Tag managers ranked by their performance impact.

Providers ranked

After min-sites filter

49,666

Sites in sample

Combined across all items

0.01

Best CLS (p75)

Matomo Tag Manager

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	Matomo Tag Manager	0.01	89.9%	4,297
2	Google Tag Manager	0.03	87.1%	43,361
3	Segment	0.05	79.6%	630
4	Piwik PRO Tag Manager	0.05	82.0%	228
5	Tealium iQ	0.08	80.5%	820
6	TagCommander	0.15	69.2%	98
7	Adobe Launch/DTM	0.18	65.4%	232

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Matomo Tag Manager 4.5% 4,297 90% 0.01

Google Tag Manager 45.7% 43,361 87% 0.03

Piwik PRO Tag Manager 0.2% 228 82% 0.05

Tealium iQ 0.9% 820 81% 0.08

Segment 0.7% 630 80% 0.05

Ensighten 0% 29 73% 0.11

TagCommander 0.1% 98 69% 0.15

Adobe Launch/DTM 0.2% 232 65% 0.18

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

90% of Matomo Tag Manager sites pass CLS. Adobe Launch/DTM trails 25 points behind, leaving 35% of its sites failing. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

Google Tag Manager 45.7%

792.3s

92138ms

870.03

731.9s

551.3s

Matomo Tag Manager 4.5%

842.2s

94140ms

900.01

761.8s

581.1s

Tealium iQ 0.9%

792.3s

89153ms

810.08

801.6s

651.0s

Segment 0.7%

861.9s

76193ms

800.05

861.5s

66897ms

Adobe Launch/DTM 0.2%

652.7s

78192ms

650.18

682.0s

611.0s

Piwik PRO Tag Manager 0.2%

822.2s

85156ms

820.05

761.8s

611.2s

TagCommander 0.1%

642.9s

66226ms

690.15

692.0s

601.1s

Ensighten 0%

503.0s

81169ms

730.11

642.4s

641.0s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Matomo Tag Manager leads on CLS: 90% of its sites pass. Adobe Launch/DTM trails at 65%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv

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Related signals Video (7) → Push notifications (4) → Analytics (20) → Ad networks (9) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured